These Marketers Would Like a Word With You
Apr 4th 2013 8:58PM
Updated Apr 4th 2013 9:00PM
Will you engage with brands that talk back? Nuance Communications is betting that you will. Earlier this week, the company announced plans to help marketers create responsive ads using its voice recognition technology.
Can the strategy work? We've seen greater adoption of voice-activated computing thanks to Apple's Siri interface for iOS devices. But there's also a risk users will be turned off by devices that get too mouthy. The Motley Fool's Erin Miller asks Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova for his perspective in the following video. Click to see the whole interview.
Do you believe voice ads are the future? Will they be more effective than traditional search ads? Leave a comment to let us know what you think about Nuance's strategy and prospects.
Speech recognition is yet another nascent technology set to explode with the rise of tablets and smartphones, and no company is better poised to benefit from this coming boom than Nuance Communications. However, this growth story doesn't come without risks, too. The Motley Fool recently published a premium research report to break down what investors interested in Nuance absolutely have to understand before investing, so click here now to grab your copy today.
The article These Marketers Would Like a Word With You originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Apple and Nuance Communications. Motley Fool newsletter services have recommended creating a covered bull call spread position in Apple. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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