Quality and Packaging to Set ASCC Vodkas Apart in Booming Marketplace
MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- As the Aristocrat Group Corp. (OTCBB: ASCC) forges ahead with plans to introduce two spirit in its new line of super-premium vodkas, the company's brand management division, Luxuria Brands, is hard at work devising a marketing and brand strategy to set ASCC's latest beverages apart in a booming marketplace.
For its upcoming products, ASCC plans to target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). In order to capture a piece of that growth, the company plans to follow the path to success charted by other domestic spirits, including Tito's Handmade Vodka, a business which rose from a one-man operation in 1997 to a business that today sells more than half a million cases a year.
While ASCC hopes to emulate that brand's grass-roots marketing strategy, Luxuria Brands plans to add a few wrinkles to Tito's message in order to make its new vodka stand out from the rest of domestic and imported vodkas.
"Quality distilling and innovative packaging will be at the heart of our newest vodkas," said ASCC CEO Robert Federowicz. "For our first spirit, we're going to be producing a super-premium vodka handcrafted in the USA and highlighted by eye-catching bottle and label design. The second spirit is going to feature something completely new and different from anything bartenders and drinkers have seen before in the vodka market."
Additional details of the two new products are still under wraps, but ASCC has announced plans to harness celebrity branding power to help sell its new product. The company recently announced that Luxuria Brands will host a series of professional talent searches across the U.S. in order to find the perfect rising star around whom to build a glamorous, celebrity lifestyle brand.
ASCC sees vodka, America's best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .
For more information on this initiative, please visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.
The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
KEYWORDS: United States North America Florida
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