Chef Aarón Sánchez and Ortega® Serve Up Flavor and Simplicity with Mexican Meals Made Easy ™ Campaign
PARSIPPANY, N.J.--(BUSINESS WIRE)-- Ortega®, the leader in great tasting, family-friendly Mexican Foods, has teamed up with Food Network star and culinary expert, Aarón Sánchez, for the brand's Mexican Meals Made Easy™ marketing campaign. Throughout the year-long program, Aarón will share his insider tips and knowledge in an effort to help busy families easily create Mexican meals with Ortega's line of delicious Mexican food products. The fully-integrated program aims to bring simplicity to Mexican cooking without compromising taste or authenticity.
As a co-star of Food Network's hit series Chopped and Heat Seakers, and father of two, Aarón prides himself on creating mouthwatering dishes that are quick, easy and appealing to even the pickiest eaters. Building upon his appreciation for simple, authentic flavors, Sánchez has developed a series of original recipes using Ortega taco shells, seasonings, sauces and more. Zesty Ortega Fish Tacos is just one of the many unique recipes Aarón has developed to help families simplify Mexican cooking, enabling them to spend less time in the kitchen, and more time enjoying delicious Mexican meals together.
"With a generous selection of Ortega products in my pantry, I know I can satisfy my toughest food critics - my friends and family," said Sánchez. "Through my partnership with Ortega, I hope to share the insider tips and recipes I rely on time and time again to make Mexican meals quick, easy and delicious for families."
Aarón's Ortega Mexican Meals Made Easy™ campaign will include a series of print ads featuring exclusive recipes developed by the chef himself, and links to his cooking demonstrations on Ortega.com. Additional campaign elements include web and digital banner ads, seasonal Facebook promotions and free standing insert coupon drops to support the festive Cinco de Mayo holiday, the busy back-to-school season and Super Bowl 2014. Throughout the year Ortega will actively engage its online fan base with coupon and product giveaways, interactive games and contests on Ortega's Facebook, Twitter, Pinterest and YouTube channel.
"Aarón has been using and recommending Ortega products for years, making him a natural fit as an ambassador for the brand," commented Juv Marchisio, Senior Marketing Manager at B&G Foods. "His passion for accessible, authentic Mexican cooking reinforces Ortega's core value of delivering high-quality, mouth-watering dishes that bring families together."
For more than 100 years, Ortega has been committed to family mealtime by providing a wide range of authentic, high-quality products to make Mexican meals at home. Throughout the year, the brand will continue to add to its portfolio of products, arming consumers with even more varieties of Mexican classics for quick, easy and flavorful dinners. The full line of Ortega products, including taco shells, taco kits, taco sauces and seasonings, can be found at major grocers throughout the United States with suggested retail prices ranging from $0.99 to $4.49.
About B&G Foods
B&G Foods, Inc. (NYS: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York Style, Old London, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey's, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.
B&G Foods, Inc.
Juv Marchisio, 973-630-6458
Anna Stock-Matthews, 415-277-4926
KEYWORDS: United States North America New Jersey
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