Virtual Piggy Hires Top Mobile Strategist

PayPal and Vodafone Executive to Join Virtual Piggy

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments has today appointed Iain Herd as Global Mobile Product Director.


With over thirteen years experience in product management, and seven years leading mobile initiatives at major corporations, Iain will be responsible for directing and managing Virtual Piggy's Mobile First initiative, reporting directly to CEO and Founder, Dr. Jo Webber.

Prior to joining Virtual Piggy Iain, an expert in mobile technology, held the role of Global Head of Mobile Partnerships and Product at PayPal (NAS: EBAY) , one of worlds leading ecommerce businesses. During his tenure at the company he launched a number of key mobile services including the PayPal Wallet app for Windows Phone in addition to developing Point of Sales solutions and carrier billing and device partnerships, establishing PayPal as a key player in the mobile industry.

Iain's mobile experience extends even further with a five year stint at Vodafone (NASDAQ:VOD and LON:VOD), where he led the management of global social networking initiatives, working with leading industry partners including Facebook, Skype, Windows Live, Yahoo!, Google and Twitter. He started his career driving EMEA product management for Quicken at Intuit (NAS: INTU) .

Virtual Piggy is an online service that allows parents to set up a monthly allowance for their children and promotes financial management while empowering youth under 21 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents.

Said Dr. Jo Webber: "We are thrilled that Iain is joining the company. With over 70% of 12-17 year olds now accessing the Internet via mobile devices, Iain's expertise, coupled with our technology, will enable us to successfully deliver our first-to-market position in the youth mCommerce market."

Iain added: "I'm delighted to be joining such an innovative and forward-thinking company. Virtual Piggy's unique offering, combined with the depth of industry experience that the leadership team brings to the table, will mean that, for the first time, the U18 market is in a position to spend and save safely online. I am looking forward to continuing to grow the business through the development of creative mobile solutions that clearly resonate with our target audience."

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.



US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
HaydenIR
Peter Seltzberg, 646-415-8972
or
UK:
Virtual Piggy
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

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