Google is no stranger to making headlines. Grabbing attention is par for the course when you're the Internet's dominant search engine, not to mention one that's working on a potentially revolutionary idea (e.g., Google Glass). Even in the wake of all this craziness, Google is still managing to make waves for new reasons.

A few weeks ago, the company underwent its annual spring cleaning process, when it trims the fat and gets rid of apps and programs that aren't performing well. This year's most widely mourned deletion was the search engine's RSS feed, Google Reader. The move had analysts speculating that the end of RSS as we know it is nigh.

Google is giving users plenty of time to grieve Google Reader's demise (the device is still usable until July 1), but it's also keeping its sights set firmly forward. The search engine has plans for a new app, which takes its inspiration from a much different place. With Google Keep, users can bookmark pages and files they like and save them for future use. In short, Google has finally made its own version of Evernote.


Is the birth of Google Keep a savvy step in the right direction, or is Google a little too late to the Evernote party? Speaking of Evernote, should the app be worried, or can the two coexist in harmony? And how will this help the almighty search engine's already stalwart financial stats? In the following video, Fool contributor Caroline Bennett has a few thoughts and questions on the new move.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other Web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

The article What's Google's New Keep All About? originally appeared on Fool.com.

Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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