Facebook's War With Google Goes Nuclear

Not only does Facebook want to know as much about you as Google does -- the social network also wants to pitch products directly in your News Feed.

In a recent blog post, Facebook said it was under way with an "alpha" test of Facebook Exchange ads running inline, alongside friends' updates, rather than to the right of the screen, as has been the case historically.

In the following video, Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova says the key is Exchange, which is Facebook's mechanism for gathering personal browsing history for use in crafting pitches. Where the ads appear is secondary to the process of creating them.


Do you agree? Will News Feed ads drive away users? Let us know what you think about the social network's advertising strategy in the comments box below.

For further analysis of Facebook and the social media opportunity, I invite you try our newest premium research report in which we lay out the case for and against buying shares of the social network at current prices. Should you "like" this stock? Find out all you need to know by clicking here now.

The article Facebook's War With Google Goes Nuclear originally appeared on Fool.com.

Fool contributor Tim Beyers is a member of the  Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's web home and portfolio holdings, or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Facebook and Google. The Fool has bought calls on Facebook. Motley Fool newsletter services have recommended buying shares of Facebook and Google. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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