RealD and Mirage Cinema Group Announce 3D Cinema Deal

Mirage to Equip up to 60 Auditoriums Across Russia with RealD 3D

LOS ANGELES & MOSCOW--(BUSINESS WIRE)-- RealD Inc. (NYS: RLD) , a leading global licensor of 3D technologies, and Mirage Cinema Group today announced an agreement to equip up to 60 auditoriums at Mirage locations across Russia with RealD 3D technology. Installation of RealD 3D technology has already begun.


"This agreement with Mirage further demonstrates our continued focus on growth in the Russian market," said Robert Mayson, Managing Director, RealD Europe. "We look forward to quickly ramping up our installations across the Mirage circuit to ensure that Russian cinemagoers have the opportunity to enjoy a premium, bright and realistic RealD 3D visual experience for the upcoming summer and holiday film seasons."

"We are delighted to have found in RealD a partner that shares our commitment to providing a premium 3D experience to the cinemagoing public," said Alexander Ivoninsky, President of Mirage Cinema Group. "RealD's technology advantage will give even our largest auditoriums a bright and clear 3D image on screen that promises to immerse audiences like never before."

Globally, RealD is the world's most widely used 3D cinema technology with approximately 22,200 screens equipped with RealD 3D by approximately 1,000 exhibitors in 68 countries around the world (as of December 31, 2012).

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

About Mirage Cinema Group

Mirage Cinema Group is one of the Russian Federation's leading motion picture exhibitors, operating 10 theatres with 62 screens in the Russian Federation as of March 30, 2013. At Mirage, the main focus is to create the best movie-going experience possible. When guests choose Mirage Cinema Theatres, it's the goal of all associates to make every experience amazing.

Mirage was founded by Alexander Ivoninsky in 2001. The head office of Mirage is located in St. Petersburg. For more information go to http://www.mirage.ru

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the Mirage Cinema Group circuit and the growth of the 3D cinema industry in Russia. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.



Media Contact:
RealD
Rick Heineman, 310-385-4020
rick@reald.com
or
42West
Sarah Rothman, 646-254-6030
Sarah.Rothman@42West.net
or
Investor Contact:
RealD
Erik Randerson, CFA
424-702-4317
eranderson@reald.com

KEYWORDS:   United States  Europe  North America  California  Russia

INDUSTRY KEYWORDS:

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