Avoiding Facebook advertising is about to get harder. The social network is undertaking a test that places ads in users' desktop News Feeds.
"Allowing advertisers to reach people in News Feed is important because people spend more time in News Feed than any other part of Facebook. We also believe that ads delivered through [Facebook Exchange] will create more relevant ads for people," the company said last night in a blog post.
Facebook introduced Exchange, a tool for targeting ads based on browsing history, last fall in hopes of displaying more relevant pitches on the right side of the desktop app screen. The new system allows ads to be placed both on the right side and contextually, in Facebook News Feeds.
For now, Facebook says it is conducting a "closed alpha" test with a small number of demand-side advertising platforms, including TellApart, MediaMath, and Nanigans. The company says it plans to bring in additional partners in the coming weeks.
The article Facebook Ads Coming to Desktop News Feeds originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares of any of the stocks mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Facebook. The Fool has bought calls on Facebook. Motley Fool newsletter services have recommended buying shares of Facebook. The Motley Fool has adisclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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