Viggle Announces AppJam Challenge for TV Companion Apps Call for Submissions
Developers to Compete to Enhance the Second Screen Experience for Cash, Prizes, and Chance for Viggle Integration
NEW YORK--(BUSINESS WIRE)-- Viggle (Symbol: VGGL), a free cutting-edge mobile app that operates an intelligent "second screen" for television, today announced that AppJam, a competition to create TV companion apps for the Viggle platform, is officially inviting software developers to submit their entries now through June 27, 2013. Powered by ChallengePost, the competition's corporate sponsors include Gatorade, McDonald's, and State Farm - brought together for this innovative event via OMD Chicago's Ignition Factory group. Interested developers can find more information at appjam.viggle.com and winners will receive total cash and prizes worth $50,000 as well as the possibility for integration into the Viggle platform.
In addition to brand representatives, a panel of industry experts will evaluate submissions based on the quality of the idea, its implementation, and execution as well as the overall user experience. Categories, to which sponsors' names will be attached, include: Best Overall App, Best-Synchronized App, Best Social TV App, and Popular Choice.
"Our judges are looking forward to reviewing the submissions that could potentially enhance the already robust experience that Viggle provides consumers," said Greg Consiglio, President & COO of Viggle. "Not only is the Viggle AppJam Challenge an opportunity to prove their mettle, but winning will allow them to be a part of our continuing growth in the second-screen space."
"Each brand is keenly interested in consumers' evolving second screen viewing habits and how they can organically deliver their message while providing value to the user," said Pranav Pandi, Midwest Director of OMD Chicago's Ignition Factory. "The brands were brought together via OMD Chicago's Ignition Factory group. Ignition Factory proactively creates opportunities for OMD clients to take leadership positions in innovation by fostering connections to relevant tech companies."
The winning apps will be considered for distribution within the Viggle platform, which includes Viggle's existing apps such as MyGuy, a real-time fantasy sports game, Viggle LIVE, a daily enhancement to primetime programming, and a number of other apps from TV network partners.
Launched in January 2012, Viggle is a free second-screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE and the first ever real-time fantasy sports game, MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John's, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle's audio verification technology recognizes shows on TV and allows members to check into live and DVR'd TV content from more than 170 of the most popular broadcast and cable channels. For more information, visit www.viggle.com, follow us on Twitter @ViggleLABS.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of April 29, 2013. Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
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