In the following video, Fool analysts Jeremy Phillips and Austin Smith discuss Apple and whether the stock can return to greatness.

Five-year returns on Apple had been over 400% before the stock tumbled last year, cutting that return to about 250%, a sharp decline. That's left investors with a lot of questions.

A big problem, Jeremy says, is that many investors are looking at Apple's stock story, not its company story. Compare Apple with Google's Android platform. When you look at the usage of Fool.com, 90% of mobile use comes from Apple devices, Jeremy says.


Apple's still a great company, and Jeremy is still a buyer.

Austin is also bullish on Apple. One of the things investors have yet to see play out is the annuity-like sales Apple can expect from the growth of its platform to multiple devices. Given that a user may already own one or two Apple devices, it's all the more likely that his or her next purchase will be another Apple product, Austin says.

That's something Google, Microsoft, and Nokia can't touch.

If you think Apple is still a once-great company, then The Motley Fool's chief investment officer has selected his No. 1 stock for the next year. Find out which stock it is in the brand-new free report: "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.

The article Will Apple Ever Be Great Again? originally appeared on Fool.com.

Austin Smith and Jeremy Phillips own shares of Apple and Google. The Motley Fool recommends Apple and Google and owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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