Good Times Announces Fresh New TV Campaign
Mar 22nd 2013 10:35AM
Updated Mar 22nd 2013 10:40AM
Good Times Announces Fresh New TV Campaign
GOLDEN, Colo.--(BUSINESS WIRE)-- Good Times Restaurants Inc. (NAS: GTIM) today announced that it is breaking a new television campaign next week that will begin to tell a brand story of the lengths that Good Times goes to in order to find the best fresh, all natural ingredients possible for its products.
Boyd Hoback, President & CEO said, "With limited budgets we challenged Tom Evans and Larae Netten, who have worked on Good Times' advertising for over fifteen years, to come up with an idea for a campaign that allows us to tell our unique product story in a totally unconventional way, but that is consistent with our heritage of fun, irreverent advertising."
The Company said that this is the first foray back into television advertising in three years and that it is focusing predominantly on cable programming in its media buy. The campaign will highlight the introduction of Hand Breaded Springer Mountain Farms All Natural Chicken Tenderloins, specialty Meyer Natural Angus beef burgers and $2 Hatch Valley New Mexico Green Chile Breakfast Burritos.
Tom Evans, owner of Stamen Pistil Advertising and Design, added, "Our goal was to create an advertising campaign that feels decidedly hand-crafted with simple music and illustrations telling the story instead of more traditional live action advertising. We hired Jon Cannell, well known as an illustrator and designer, to draw our stories, then put those illustrations in the hands of Jason Metter, of Blue Fruit, Inc., to bring them to life using computer-based motion graphics techniques. Tom Lecher of Echo Boys, Minneapolis, arranged the music. Good Times is a highly likable brand, and this advertising reflects that quality even as it drives home a pointed product story with clearly delineated points of difference, and paints an honest picture of Good Times as a highly principled company."
Stamen Pistil Advertising and Design is a creative branding, advertising, design and marketing communications firm founded by Tom Evans and Larae Netten in Evergreen, CO. Tom Evans provided the creative, as well as directed and wrote the campaign and Larae Netten provided art direction.
Good Times is a regional chain of quick service restaurants located primarily in Colorado providing a menu of high-quality all-natural hamburgers, 100% all-natural tenderloin sandwiches, fresh frozen custard, fresh-cut fries, fresh lemonades and other unique offerings. Good Times currently operates and franchises 39 restaurants.
This press release contains forward looking statements within the meaning of federal securities laws. The words "intend," "may," "believe," "will," "should," "anticipate," "expect," "seek" and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times' actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans, delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the "Risk Factors" section of Good Times' Annual Report on Form 10-K for the fiscal year ended September 30, 2012 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.
Good Times Restaurants Inc.
Boyd E. Hoback, 303-384-1411
President and CEO
Christi Pennington, 303-384-1440
KEYWORDS: United States North America Colorado
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