Apple's New Web Campaign Is Great News for Investors
Mar 19th 2013 8:00PM
Updated Mar 19th 2013 8:06PM
Samsung has outspent Apple in marketing over the last 12 months, and some experts -- like former Apple ad exec Ken Segall -- believe that Apple could be losing in the marketing battle against Samsung. Apple's new "Why You'll Love an iPhone" web campaign, however, could signal a shift in the winds, as Apple responds to the fact that it needs to change its approach.
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