Samsung's Newest Smartphone Set For Splashy New York Debut

Samsung Electronics is taking to the Big Apple to reveal its next big challenge to Apple's iPhone 5 -- a successor to its top-selling Galaxy S III smartphone. (Spencer Platt/Getty Images)
Samsung Electronics is set to unveil its latest smartphone at a high-profile event Thursday evening in New York, where the company has rented New York's Radio City Music Hall to unveil the Galaxy S IV, expected to hit store shelves in April or May.

The smartphone, the successor to the wildly popular Galaxy S III, is expected to have an even larger screen than its predecessor, which sports a screen that measures 4.8 inches diagonally, much larger than the 4-inch screen on Apple Inc.'s (AAPL) iPhone 5. What's more, the Galaxy S IV is expected to unveil several novel technologies that make the phone easier to use. For more on that, check out the latest news from Engadget.

The Associated Press contributed to this report.

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