New Vaseline® Spray & Go Moisturizer Offers Category-Changing Innovation with a Continuous Targeted
Mar 12th 2013 3:20PM
Updated Mar 12th 2013 3:26PM
New Vaseline ® Spray & Go Moisturizer Offers Category-Changing Innovation with a Continuous Targeted Spray
New Spray Lotion Moisturizes and Absorbs in Seconds So Women Can Put Their Clothes Right On
ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)-- Eighty million women in the U.S. have lotion in their home, but do not use it on a daily basis1. Over half of these light lotion users claim "lack of time for themselves" as being the biggest barrier to lotion use.2 Many of these women know they should be using body lotion every day, but skip it because it takes too long to apply and absorb, slowing down their morning routine. Introducing new Vaseline® Spray & Go Moisturizer - a quick, continuous 360° spray lotion that moisturizes deeply and absorbs in seconds, so women can put their clothes right on after moisturizing and get on with their day. Leaving skin instantly soft - not sticky or greasy - this breakthrough lotion will be available nationally in stores beginning March 2013.
Unlike traditional bottled lotions, new Vaseline Spray & Go Moisturizer delivers category changing innovation through the union of three special elements:
1. External Structure: Consists of an expertly-engineered, twist-lock actuator that is easy to press and prevents spills, as well as a contoured aluminum can that fits nicely in the hand.
2. Internal Structure: Utilizes bag-on-valve technology for 360° continuous spray delivery, using only compressed air.
3. Formulation: Thin enough to spray, while utilizing the right balance of humectants and occlusives to deliver a non-sticky sensory experience, and effective moisturization. The formula contains multi-layer moisture complex and infuses moisture across all layers of skin3 - at the top, the core and deep down.
These features unite to deliver a targeted spray (approximately the width of a woman's wrist) that spreads easily and evenly, and absorbs in 10 seconds or less with a few quick rubs. For fast, full body coverage, women are encouraged to utilize the product's signature application method - the "Up, Switch, Down, Rub" - where one sprays up one side of the body, switches hands, sprays down the other side of the body, and then quickly rubs the lotion in.
"We know the number one reason women do not use lotion more regularly is because of the wait time that comes with normal lotion application," says Dawn Hedgepeth, Unilever U.S. Skin Director. "That is why we are excited to be launching new Vaseline Spray & Go Moisturizer, a breakthrough innovation that offers women a quick and convenient moisturizing solution that absorbs in seconds. Our goal is to make it easy for more women to incorporate lotion into their daily morning routines and keep their skin healthy."
The Vaseline Spray & Go Moisturizer line includes three variants, each available in a NET WT 6.5 OZ. can:
1. Vaseline Spray & Go Moisturizer Total Moisture®: contains pure oat extract and leaves skin feeling healthy and skin.
2. Vaseline Spray & Go Moisturizer Aloe Fresh: contains pure aloe and leaves skin feeling healthy and fresh.
3. Vaseline Spray & Go Moisturizer Cocoa Radiant™: contains pure cocoa butter and leaves skin feeling healthy and glowing.
Vaseline Spray & Go Moisturizer can be used daily and will be available at food, drug and mass retailers nationwide in March 2013 (SRP $7.99). Visit www.maxthemorning.com for more information.
1 An estimated 80-95 million women in the U.S. keep body lotion in their homes, but don't use it daily. [Source: Kantar World Panel % weighted users - women 13+ using HBL on the body in the average week (recorded behavior) & in given year (claimed behavior)in US ; 2011 US Census Bureau; 2005 Hand and body lotion category Habits & Attitudes study in US]
2 Source: H&P Triggers & Barriers Study 2010
3 Stratum corneum (multi-layer surface skin)
Vaseline® products are manufactured by Unilever [NYSE: UL, UN], one of the world's largest consumer products companies. With a more than 140-year heritage as America's most trusted healthy skin expert and more than 30 years as a leading global hand and body lotion brand, Vaseline delivers products that meet the specific needs of consumers, no matter their lifestage or lifestyle. The Vaseline brand encompasses six product ranges - Vaseline® Spray & Go Moisturizer, Vaseline® Total Moisture®, Vaseline® Intensive Rescue®, Vaseline® MEN®, Vaseline® Petroleum Jelly and Vaseline® Lip Therapy® products. Vaseline products are available at food, drug and mass retailers nationwide. For more information, visit www.vaseline.com, www.facebook.com/vaseline or www.twitter.com/vaselinebrand
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
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