New "MADE Fashion Week for Impulse" Collection Launches Tomorrow, Exclusively at Macy's and on Macys
Mar 11th 2013 11:20AM
Updated Mar 11th 2013 12:30PM
New "MADE Fashion Week for Impulse" Collection Launches Tomorrow, Exclusively at Macy's and on Macys.com
Street-style collaboration allows Macy's Millennial customers to support emerging design talent around the world
NEW YORK--(BUSINESS WIRE)-- Beginning tomorrow, Macy's trendsetting and trend-loving customers can shop cutting-edge apparel from the retailer's exclusive new MADE Fashion Week for Impulse collection. Inspired by New York's MADE Fashion Week initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, MADE Fashion Week for Impulse combines fashion, music, art and pop culture, reflecting the unique street-style of today's tastemakers. Available exclusively at 150 Macy's stores and on macys.com, customers shopping the Impulse department can look forward to 20 to 30 new pieces rotating onto the floor throughout the season.
MADE Fashion Week for Impulse only at Macy's: Pant $69, Tank $39, Vest $79 (Photo: Business Wire)
"Our new collection with Macy's is not only thrilling, but it's also a huge step for MADE," says MADE Co-Founder Jennè Lombardo. "With every purchase, consumers will be supporting designers who rely on MADE Fashion Week for runway shows and presentations each season in New York and Paris."
The MADE Fashion Week for Impulse collection is informed by the style of MADE's New York creative community. Developed to reflect each individual's unique perspective, the collection combines references ranging from "modern school boy" to "feminine grunge" to "graphics," empowering the wearer to mix and match aesthetics. The line features timeless pieces reimagined through the use of contemporary and of-the-moment prints, textures and patterns. MADE Fashion Week for Impulse offers Macy's customers wearable pieces that translate key trends of the season through silhouettes that include "perfect" tanks, skater skirts and classic outerwear, as well as new looks in pants, tops and dresses. The collection ranges in price from $39 to $139 and is available in Macy's stores and on macys.com tomorrow.
Beginning April 3, fans of the collection can visit macys.com/impulse to view an array of digital content that brings "The World of MADE" alive. A bi-annual "Style Guide" will highlight the "best of the season" in fashion, music and art, monthly editorials will feature some of MADE's favorite artists, writers, musicians and designers wearing each iteration of the MADE collection, and "Day in the Life" videos provide an insider look at how some of fashion's greatest influencers wear the collection. Each of these engaging editorials will be shot at Milk Studios by emerging photography talent. In addition to viewing exciting insider content on macys.com/impulse, Macy's social media followers can also receive exclusive information through Macy's Tumblr and Pinterest platforms by using the official #MADE4Impulse hashtag. The MADE team will take over Macy's Tumblr account for two days each month beginning May 13 and 14, following a launch takeover on March 10 and 11. Customers who follow Macy's on Tumblr will be privy to behind-the-scenes images, inspirational photos encompassing the MADE aesthetic, music links and more. A MADE Fashion Week for Impulse Pinterest board will be updated with new pins every week.
"The 'MADE Fashion Week for Impulse' collection offers Macy's customers an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at MADE," said Molly Langenstein, Macy's executive vice president and general merchandise manager, Millennial. "The collaboration with MADE Fashion Week reflects their vision of bringing emerging talent from fashion, music, art and multimedia into one connected experience, and provides a new way for Millennials to experiment with fashion through a unique experience that resonates with their lifestyle."
Keeping in step with MADE's street credibility, avant-garde fashion photographer Terry Richardson shot the launch campaign for "MADE Fashion Week for Impulse." Richardson brought the collection to life through his unique style of candid photography with images that can currently be seen in March issues of fashion magazines, as well as direct mail, online, outdoor and in-store visuals.
For more information about the MADE Fashion Week for Impulse collections, please visit macys.com/pressroom. Tomorrow, Macy's customers can shop the collection by visiting macys.com/impulse.
Macy's (NYS: M) , the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its seventh season, MADE Fashion Week continues to showcase outstanding design talent and harness the energy of the global creative communities. The impressive list of events includes over 40 fashion shows and presentations, events, concerts, plus an unrivaled digital presence at MilkMade.com. MADE is a year-round, dynamic platform which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners. MADE's vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE's innovators are a powerful voice in the international creative community and leaders in their respective industries.
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