NCM Media Networks Presents Upfront Event on May 15, 2013

The Number One Network on Weekends to Showcase the Best of the Big Screen

Filmmaker Guillermo del Toro to Give an Exclusive First Look at "Warner Bros. Pictures and Legendary Pictures Pacific Rim"


CENTENNIAL, Colo. & NEW YORK--(BUSINESS WIRE)-- Taking its place among the top national networks once again, NCM Media Networks (NCM), a leading integrated media company reaching U.S. consumers on screen, online and through mobile technology, will host its second annual upfront luncheon presentation event at New York City's AMC Loews Lincoln Square movie theater on May 15, 2013.

In an increasingly fragmented media environment, NCM Media Networks offers blockbuster opportunities for brands to reach over 700 million moviegoers a year. NCM is America's number one network on weekends, consistently ranking higher than most TV and cable networks on Fridays and Saturdays.* For advertisers, NCM's FirstLook pre-show program is a unique video option that features the reach of broadcast and the highest levels of "DVR-proof" big screen engagement. Coming off a year of record box office and movie attendance, 2013 is poised to be another big year on the big screen.**

Who:

      NCM Media Networks the top national cinema network reaching moviegoers on-screen, on-site, online and on the go.
 

What:

NCM Media Networks Upfront Event, showcasing the best of the big screen.
 

Filmmaker Guillermo del Toro, director of box office hits including "Pan's Labyrinth" and "Hellboy," will give the audience an exclusive first look at his much-anticipated summer sci-fi action adventure "Pacific Rim," including never-before-seen footage from the Warner Bros. Pictures and Legendary Pictures movie.

 
Lunch will be served.
 

When:

Wednesday, May 15, 2013
12:30 - 2:00 p.m.
 

Where:

AMC Loews Lincoln Square Theater
1998 Broadway (between 67th and 68th Streets)
New York, NY 10023

"Cinema rules the weekends when TV viewership is lowest," said Cliff Marks, president of sales and marketing with NCM Media Networks. "With some of the best engagement, recall, and likeability in the media business, cinema is the one place where marketers know that their ads will be seen, providing the perfect complement to their traditional TV media plans. After the spectacular turnout we had at our first upfront event last year, I'm proud to present the sequel!"

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYS: CNK) , Regal Entertainment Group (NYS: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (approximately 18,500 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NAS: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)

*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July 2012; Nov 2011.

**According to Box Office Mojo.



NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com

KEYWORDS:   United States  North America  Colorado  New York

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