Facebook Buying Social Startup Storylane

Social networking giant Facebook is acquiring start-up Storylane for an undisclosed amount. Storylane was launched late last year, and the goal was to make social content more engaging and in-depth. The social platform allowed users to follow other users, as well as featured relevant stories. Storylane can be described as a blogging platform similar to Tumblr that uses simple interface design.

The deal was announced on founder Jonathan Gheller's Storylane profile page. Gheller said the small company was always interested in building genuine online identities, which is also something Facebook has long championed. The acquisition is considered talent-oriented, since Storylane's designers were part of what made the start-up a success.

Storylane is no longer accepting sign-ups, and Gheller also confirmed that Facebook was not acquiring any of Storylane's user data. 

 
 

The article Facebook Buying Social Startup Storylane originally appeared on Fool.com.

Fool contributor Evan Niu, CFA has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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