How Should Companies Be Judged?
Mar 7th 2013 6:21PM
Updated Mar 7th 2013 7:00PM
In this video, Roger Martin shares his belief that a company should be judged by the simple criteria of: Are they gaining additional customers and are these customers increasing in satisfaction and loyalty? If a company isn't, it needs to do some introspection. If it is, the stock market, in time, will reward the company.
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