Barkley to Serve as Creative Resource Partner for Middle of the Map Fest
KANSAS CITY, Mo.--(BUSINESS WIRE)-- Barkley announced today the agency will serve as the creative resource partner to Ink's Middle of the Map Fest (Fest), Kansas City's up-and-coming Music, Forum and Film fest now in its third year. As the creative resource partner for the Fest, Barkley is responsible for creating and managing the brand identity that is featured in its newly launched website and other promotional materials for the event.
Barkley spent the last several months updating the Fest's website with an emphasis on creating a more visually attractive, social and user-friendly site. One notable feature improves the user-experience by allowing people to listen to featured performing artists and learn more about the bands, speakers and panelists. Additional functionality, including the ability to create and share your personalized Fest calendar and mobile optimization, will continue to rollout leading into the events.
"Our core belief at Barkley is that creativity and innovation can change the world, and for that reason we are always looking for opportunities to engage and support the creative community," said Dan Fromm, president and COO at Barkley. "Ink's Middle of the Map Fest is a natural partnership for Barkley and allows us to bring creative talents to an exciting initiative that showcases the arts and innovation."
In addition to providing creative resources, Mark Logan, Barkley's senior vice president of digital innovation, will serve as a Forum panelist on "Designing Relationships."
Fromm added, "From our perspective, this is not just a one-time project. We believe in the core mission of the Fest and have made a commitment to be an active, ongoing partner to celebrate creativity in Kansas City."
For those interested in attending any of the Fest events, tickets are available for purchase online at middleofthemapfest.com.
Barkley believes that creativity and innovation can change the world. As the nation's largest employee-owned advertising agency, they are fiercely independent and committed to adding GOOD. Barkley's goal is to help build the biggest future possible for their clients. They provide fully integrated advertising services as well as specialized services through four partner companies: Crossroads, PR and Cause Marketing; Blacktop, Branding and Design; Barkley REI, Interactive Marketing; and Grenadier, Strategic and Creative. For more information, please visit http://barkleyus.com/.
Kristin Kovach, 816-423-6131
KEYWORDS: United States North America Kansas Missouri
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