3 Ways ZAGG Is Fighting the Commodity Rap

Electronic accessories maker ZAGG is down about 50% from its 2011 peak. Among the many headwinds it's been facing is the perception that it's tough competing in a commodity market. Not only are margins hard to grow, but competition is tough both within ZAGG's space, and outside of it. Corning , for example, has introduced newer and tougher Gorilla Glass each year, causing less demand for screen protectors. And whenever Apple includes covers for its products -- as it did with iPad 2 -- ZAGG inevitably loses sales.

Our Rex Moore spoke with ZAGG at the big International CES in Las Vegas. In this installment of a multi-part series, product development manager Ben Godfrey explains how his company has looked to Logitech for how to best compete in a commodity market.


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The article 3 Ways ZAGG Is Fighting the Commodity Rap originally appeared on Fool.com.

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Apple, Corning, and Logitech International SA (USA). The Motley Fool owns shares of Apple and Corning. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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