Why This Retailer's Shares Are in Trouble

Vornado, one of the eight largest shareholders in J.C. Penney , could be set to sell 10 million shares, according to an unconfirmed source. This has shares of J.C. Penney down today amid the unfolding drama between it and Macy's  and the deal that Martha Stewart Living made with each, which has Macy's CEO Terry Lundgren up in arms. Blake tells investors which of the players in this story stand to lose the most from the conflict and gives us some key things to consider when forming an investing thesis on J.C. Penney.

J.C. Penney has been a train wreck whose comeback always seems just around the next earnings corner, but investors are beginning to doubt if CEO Ron Johnson can weave the same magic that he did at Apple. If you're wondering whether J.C. Penney is a buy today, you're invited to claim a copy of The Motley Fool's must-read report on the company. Learn everything you need to know about JCP's turnaround -- or lack thereof -- and as a bonus, you'll receive a full year of expert guidance and updates as key news develops. Simply click here now for instant access.


The article Why This Retailer's Shares Are in Trouble originally appeared on Fool.com.

Blake Bos has no position in any stocks mentioned, and neither does The Motley Fool. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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