SimCity is Available in Stores and on Origin Now

Players Worldwide Prepare to Create Their Ultimate Cities, Together!

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- After a 10-year hiatus and more than 23 years of inspiring and entertaining gamers, the king of city builders is back! Electronic Arts Inc. (NAS: EA) today announced that SimCity™ is now available on PC at retail stores across North America and for digital download via Origin™. Winner of 26 PC best of show awards in 2012 and lauded in over 50 Most Anticipated of 2013 lists, the beloved city-building simulator is back with the series creators at Maxis™ and it's delivering the most immersive and personal SimCity experience ever, where players can create and destroy the cities of their imaginations.


"For more than 23 years, SimCity has been inspiring future mayors and urban planners," said Lucy Bradshaw, Senior Vice President and General Manager of EA's Maxis Label. "The new SimCity is powered by the most advanced simulation engine ever. It is more responsive and expansive than ever before. It is a SimCity where decisions you make at the local level will send rippling waves across an entire region of cities. Building on the core ethos of what made the original SimCity so powerful, this new SimCity is the game we have always dreamed of making."

Everything is intelligently simulated in this new SimCity, from all of the Sims in a city, to every kilowatt of power pulsing through a region thanks to the powerful GlassBox Engine. It is the most expansive city management game yet where multi-city gameplay across regions delivers a larger playing field. No longer are players relegated to playing one single city, now they can manage and play up to 16 cities at once. Each city can have different specializations; they can share services and trade resources; they can help or even hinder each other; every decision a player makes in each city has impact in the broader region. It's up to the player to decide where and how they play.

For the first time in the series multiplayer is added to the gameplay giving players a new dimension to the game, as decisions impact both the city and the region, creating new ways to play by collaborating or competing to earn achievements. Underpinning SimCity is a live service that simulates real-time updates and pushes them to players in the form of new challenges and achievements. Players will track their progression alongside their friends and the world for the most polluted city, the richest city and more. Whether players play by themselves, with their friends or with the rest of the world, SimCity will challenge players to create the city of their dreams answer the question - what kind of mayor will you be?

SimCity has been rated E10+ by the ESRB. For more information regarding SimCity, please visit www.SimCity.com. SimCity for Mac will be available in spring 2013. Players who purchase the SimCity Limited Edition* on Origin.com will get the Heroes and Villains set plus the Origin-exclusive item, Plumbob Park for their game. Press assets for SimCity are available at www.info.ea.com.

*The SimCity Limited Edition is available on Origin until March 11.

About Maxis

Maxis, originally founded in 1987, and now an Electronic Arts label with studios in Emeryville, Redwood Shores, and Salt Lake City, has created some of the world's most popular franchises including SimCity, Spore™, and The Sims, one of the best selling franchises in gaming history. Maxis games exemplify deep simulations that encourage player-driven creativity while delivering unique genre-defining style of gameplay.

About Electronic Arts

Electronic Arts (NAS: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 275 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

SimCity, Spore, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.



Electronic Arts Inc.
Charlie Sinhaseni, 650-628-3705
PR Manager, Maxis/EA
csinhaseni@ea.com
Rachel Steinberg, 650-628-5183
PR Specialist, Maxis/EA
rsteinberg@ea.com

KEYWORDS:   United States  North America  California

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