DTS and India's Leading Mobile Handset Brand Bring HD-Quality Audio-Enabled Smartphones to Indian Ma
Mar 5th 2013 10:51AM
Updated Mar 5th 2013 10:56AM
DTS and India's Leading Mobile Handset Brand Bring HD-Quality Audio-Enabled Smartphones to Indian Market
DTS Sound Delivers an Enhanced Multimedia Experience to Spice Mobiles' Smartphone Customers
CALABASAS, Calif.--(BUSINESS WIRE)-- DTS, Inc. (NAS: DTSI) , a leader in high-definition audio technologies, today announced that it has signed an agreement with Spice Mobiles, India's leading mobile handsets brand, to incorporate DTS Sound into its latest Spice smartphones. DTS Sound delivers an immersive surround sound experience and improved sound quality with premium clarity and better bass.
"Our smartphones are not just budget phones offering connectivity, but a complete package. We strive for excellence, offering the best in class technology to our consumers and partnering with DTS is a step in the same direction," said Rangachari S. Desikan, CEO at S Mobility Ltd. "Our partnership with DTS has enabled us to layer in superior audio enhancements, which meets our customers' desire for the best audio experience on their smartphones."
DTS Sound maximizes the acoustic power of Spice Mobiles' new smartphones, providing crystal-clear, high-definition audio for watching videos, listening to music, gaming or streaming content. The embedded audio solution also creates a surround sound effect that delivers depth and dimensionality, enhancing the overall entertainment experience of all content types on these devices.
"Following the global demand for smartphone devices, India is experiencing tremendous growth when it comes to smartphone adoption," said Brian Towne, executive vice president and chief operating officer at DTS. "By natively equipping their products with the newest DTS audio technology, Spice Mobiles' devices have an edge over their competition by ensuring customer satisfaction through exceptional multimedia audio performance."
DTS Sound will begin shipping in Spice Mobiles' smartphones in May 2013.
About S Mobility Ltd
S Mobility Ltd is one of the fastest growing mobile devices companies in India. With a customer base of over 15 million and an annual volume of over 6 million devices, the BSE/NSE listed, S Mobility has market share of nearly 4-5% of the Indian mobile devices market. Known for its innovation, S Mobility has launched several firsts including the Dual SIM phones - across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. S Mobility also became the first company in the country to introduce a 12 mega pixel camera phone with optical zoom and now has won Golden Peacock Innovation award for India's 1st 3D phone this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka S Mobility is expanding its geographical presence from Indonesia to Ivory Coast. Moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity. S Mobility has been featured in Forbes 2010 Asia's 200 'best under a Billion dollar' Companies. S Mobility is spearheaded by Dr. B.K. Modi, Global Chairman & Futurepreneur- Si2i. He has set up joint ventures in partnership with global companies in the field of information technology, document processing, telecommunications and cellular telephony. He engineered the S spice brand which is driving business involving technology-innovations, communication and entertainment. Dr.Modi's vision enabled S Mobility to become one of the first and leading Mobile Internet devices providers in the nation.
About DTS, Inc.
DTS, Inc. (NAS: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2013 DTS, Inc. All rights reserved.
KEYWORDS: United States Asia Pacific North America California India
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