Downy ® and ZzzQuil ® Team Up to Help Tuck in New York City

During National Sleep Awareness Week, Downy and ZzzQuil will show the 'city that never sleeps' how to create a sleep-conducive environment


CINCINNATI--(BUSINESS WIRE)-- Procter & Gamble's (NYS: PG) Downy and ZzzQuil understand the importance of achieving a good night's sleep and during National Sleep Awareness Week this year, the brands have joined forces to help consumers create an environment that is conducive for falling asleep. According to a recent poll by the National Sleep Foundation (NSF)1, one in four US adults say they suffer from occasional sleeplessness with difficulty falling asleep at least a few times a week. Fortunately, there are small steps people can take to help get better sleep.

"Downy Infusions Lavender Serenity® fabric softener and Downy Unstopables® Lush in-wash scent booster are products that help create the perfect sleep atmosphere," said Carolina Rogoll, Downy's Brand Manager. "There are many things within your sleep habits that you cannot control, but the environment should not be one of them."

National Sleep Awareness Week Event in New York City with Downy and ZzzQuil

On Thursday, March 7th Downy and ZzzQuil will give NYC - the 'city that never sleeps' - a reason to hop into bed. The Downy and ZzzQuil Sleep Fest will be hosted at Amtrak's Penn Station, which services approximately 500,000 passengers each day. This event will feature beds with Downy washed sheets to showcase the benefits of relaxing and long-lasting scents. Experts, including Dr. Joseph Ojile, National Sleep Foundation Board Director, will be on-site along with HGTV's interior designer and host Taniya Nayak to discuss ways to ensure both you and your bedroom are set up for a cozy night of sleep.

Washing sheets with Downy Infusions Lavender Serenity liquid fabric softener makes them silky soft and soothing with a relaxing scent to create a great environment for sleep—and for a longer-lasting scent, Downy Unstopables Lush in-wash scent booster can be used to provide freshness that lasts up to twelve weeks in storage.

"With my busy schedule, I can attest, there's nothing quite as satisfying as eight precious hours of sleep," said Taniya Nayak, Interior Designer, HGTV. "Sharing tips on the perfect sleep décor and the benefits of having sheets washed in Downy are great ways to help ensure that restful sleep is attainable for everyone!"

Of course, there are nights when even a soothing, scented sleep environment can't shut off the mind, and for those nights of occasional sleeplessness, consumers can count on non-habit forming ZzzQuil from the trusted makers of Vicks® NyQuil®. ZzzQuil contains diphenhydramine HCI, which helps reduce the time it takes for a person to fall asleep so they can wake up feeling refreshed.

"People who occasionally have trouble sleeping may benefit from lifestyle changes, such as setting up a soothing sleep environment," said Joseph Ojile, MD, National Sleep Foundation Board Member. "However, sometimes it can still be difficult to fall asleep, and that's when over-the-counter sleep-aids containing diphenhydramine HCI can be a good option to treat occasional sleeplessness."

For more information about ZzzQuil, and tips on how to navigate occasional sleeplessness, visit www.ZzzQuil.com or join the conversation on the ZzzQuil Facebook page.

Creating a Downy Night Sleep

On Wednesday, March 6th Downy will also host a Twitter Chat with bloggers, Audrey McClelland (Mom Generations) and Vera Sweeney (Lady and the Blog). The hashtag for the Twitter Chat will be #DownyNightSleep. During the chat lucky participants will be selected at random to receive a year's supply of Downy products and designer sheets that can be used to refresh their bedrooms and create great sleep environments. To learn more about Downy and its events for National Sleep Awareness Week, visit the Downy Facebook page.

About Downy

Downy® offers a line of advanced fabric care conditioning products that helps keep clothes feeling soft and smelling fresh. Downy's family of liquid fabric softener includes: Ultra Downy, Downy with Febreze® Fresh Scent, Downy Unstopables™ and Downy Infusions®. Downy also offers a variety of dryer sheets. For more information, please visit www.Downy.com.

About ZzzQuil

ZzzQuil™, from the makers of Vicks® NyQuil®, is a non-habit forming, over-the-counter sleep-aid that provides relief for occasional sleeplessness. ZzzQuil contains diphenhydramine HCI, which helps to reduce the time it takes to fall asleep, helping you to sleep soundly so you can wake up refreshed. ZzzQuil comes in both a liquid (Warming Berry Flavor) and a LiquiCap form. It is intended for adults and children 12 years of age and older. It is non-habit forming and safe and effective when used according to package directions. For more information about ZzzQuil, visit www.zzzquil.com.

About Procter & Gamble (NYSE: PG)

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 National Sleep Foundation. 2011 Sleep in America Poll: Communications Technology and Sleep. Washington (DC): The Foundation; 2011 Mar 7. Available from: http:www.sleepfoundation.org/2011poll. Accessed March 9, 2012.



DeVries Public Relations (Downy)
Crystal Steadman, 646-253-0205
csteadman@devriesglobal.com
or
MSL New York (ZzzQuil)
Naomi Borno, 646-500-7656
Naomi.Borno@mslgroup.com
or
P&G
Sherilena Strub, 513-983-3267
strub.sm@pg.com
Andy Sullivan, 513-622-5299
sullivan.a.4@pg.com

KEYWORDS:   United States  North America  New York  Ohio

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