Barnes & Noble Partners with American Girl For "Just Between Us" Parent & Daughter Workshops in Marc

Barnes & Noble Partners with American Girl For "Just Between Us" Parent & Daughter Workshops in March

Nationwide Events Based on Bestselling The Care and Keeping of You Book Series


NEW YORK--(BUSINESS WIRE)-- Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the company will be teaming up with American Girl to present "Just Between Us," a parent and daughter event, in all of Barnes & Noble's nearly 700 stores during the month of March. This free workshop for parents and daughters, ages 8 and up, will highlight the importance of helping girls build confidence, adopt a healthy self-image and keep the lines of communication open with their parents as they encounter questions and worries about growing up.

American Girl, a leader in providing top advice books for girls, developed the workshop using content from several of their body-and-mind-related guides, including the new Care & Keeping of You 2: The Body Book for Older Girls, written by board-certified pediatrician, Cara Natterson, M.D. The workshop will focus on successful tips, tools and activities girls and parents can use to navigate the emotional changes and challenges of growing up in the most positive and constructive way possible.

The new American Girl title aimed at older girls follows the success of the original book, The Care & Keeping of You: The Body Book for Girls, which has been a runaway bestseller at Barnes & Noble since its publication in 1998.

"American Girl has established a huge and loyal following with this book," said Mary Amicucci, Vice President of Children's Books for Barnes & Noble. "It's been a fantastic resource for parents, girls, educators, nurses, pediatricians—anyone who works with or cares for girls and wants to make growing up a little easier for them. We're thrilled to partner with American Girl on a nationwide event that will bring parents and daughters together to celebrate girlhood and to learn fun ways to enjoy the growing up process together."

Space is limited at this event. Parents and girls interested in participating may contact their local store for details on how to sign up. Visit the Barnes & Noble Store Locator (http://store-locator.barnesandnoble.com) for store locations and additional details. Events are free and open to the public. No purchase is required to participate.

Visitors to www.BN.com can also explore the other titles in the Care & Keeping of You family of books, including the original Care & Keeping of You and The Feelings Book, which have been expanded with new content and illustrations to make them even more relevant for today's girls. The Care and Keeping of You: The Body Book for the Younger Girl; The Feelings Book: The Care and Keeping of Your Emotions and The Care and Keeping of You 2: The Body Book for Older Girls are now also available as NOOK Books™.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYS: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 677 Barnes & Noble bookstores in 50 states, and one of the Web's largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 678 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

About American Girl

American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.



Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Barnes & Noble, Inc.
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com
or
American Girl
Susan Jevens, 608-830-4214
Public Relations
susan.jevens@americangirl.com

KEYWORDS:   United States  North America  New York

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