"EXHIBITION" Cinema Event Showcases Renowned Artists Manet, Munch and Vermeer in Art Collection Tour
Presented by NCM Fathom Events, BY Experience and PhilGrabskyFilms.com, Event Series Features World's Foremost Upcoming Art Exhibitions in Select U.S. Theaters Beginning April 11
CENTENNIAL, Colo.--(BUSINESS WIRE)-- The term "art house" takes on new meaning with a special theatrical series of events as NCM Fathom Events, BY Experience and PhilGrabskyFilms.com bring the world's greatest art exhibitions to U.S. cinemas this year. The "EXHIBITION" cinema series will feature high-definition tours of fine art exhibitions created for movie theater audiences beginning with "Manet: Portraying Life" on Thursday, April 11 featuring a career-encompassing collection of the works of Édouard Manet which is currently on exhibition at the Royal Academy of Arts, London. The series then celebrates the 150th anniversary of Edvard Munch in "Munch: Munch 150"on Thursday, June 27 as the National Museum and the Munch Museum in Oslo host this "once-in-a-lifetime" exhibition of the greatest number of Munch's works ever. The final exhibition in the series, "Vermeer and Music: The Art of Love and Leisure" on Thursday, Oct. 10, comes from the National Gallery in London where audiences will see a unique perspective on the masterpieces of Johannes Vermeer. Each cinema event is hosted by art historian Tim Marlow who will go beyond each gallery with exclusive behind-the-scenes footage. The series is supported by DSAT Cinema.
Tickets for "EXHIBITION" are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change). The event will be broadcast to nearly 450 select movie theaters across the country through NCM's exclusive Digital Broadcast Network.
"Manet: Portraying Life" - Thursday, April 11 at 7:30 p.m. local time
The eagerly awaited exhibition at the Royal Academy of Arts, London, "Manet: Portraying Life" is the first-ever major UK exhibition devoted to the portraiture of Édouard Manet, spanning his entire career. The exhibition which includes masterpieces like "Music in the Tuileries," "Olympia," "Luncheon on the Grass" and "The Railway" will bring together great works from across Europe, Asia and the U.S. The cinema event will feature exclusive behind-the-scenes moments of the Royal Academy's exhibition preparation - moments usually hidden from view - and a biography of Manet and 19th century Paris. Together with expert guests, Marlow will examine the works of one of the all-time great artists and his forward-thinking, modern approach to portraiture.
"Munch: Munch 150" - Thursday, June 27 at 7:30 p.m. local time
Known for painting "The Scream" - which recently set a public art auction record of $120 million for one of the four paintings - Munch's exhibition has been hailed a "once-in-a-lifetime show." Hosted by the National Museum and the Munch Museum, both in Oslo, Norway, the event will feature the most ambitious presentation of Munch's art ever featuring 220 paintings - the greatest number of Munch's key works ever. The cinema event will take audiences through the process of putting the exhibition together as well as an in-depth biography of the man who lived from the mid-19th century through to the German occupation of Norway in World War II.
"Vermeer and Music: The Art of Love and Leisure" - Thursday, Oct. 10 at 7:30 p.m. local time
The final exhibition in the series, "Vermeer and Music: The Art of Love and Leisure," features the works of Vermeer who is most popularly known as the painter of the "Girl with a Pearl Earring." The National Gallery, London focuses on his art in relation to music in this particular exhibition. Music was one of the most popular themes of Dutch painting and revealed an enormous amount about the portrait model and the society. The event tells the entire story of Vermeer's life and, in doing so, shows in detail many of the artist's great works including how his technique and materials affected his works.
"This exciting art exhibition series gives movie theater audiences a very unique opportunity to experience the detailed, superbly crafted works of Manet, Munch's remarkable masterpieces and Vermeer's startling and fascinating creations," said Shelly Maxwell, executive vice president of NCM Fathom Events. "Host Tim Marlow's expert knowledge of these three legendary artists will take fans on a remarkable, larger-than-life journey during each event all in the comfort of their local movie theater."
NCM Fathom Events, BY Experience and PhilGrabskyFilms.com presented the highly successful "Leonardo Live" exhibition in cinemas last year, taking audiences to the UK's National Gallery's sold out exhibition of "Leonardo da Vinci: Painter at the Court of Milan."
About National CineMedia (NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYS: CNK) , Regal Entertainment Group (NYS: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes over 19,300 screens (approximately 18,500 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NAS: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)
About BY Experience
BY EXPERIENCE kicked off the digital revolution of taking live events into movie theaters and other global locations, with David Bowie's 2003 Reality album launch. Since then, over 17 million tickets have been sold worldwide for cinema events BY Experience has distributed. Credits include: Worldwide HD Distribution Representative, The Met: Live in HD series (2006 to present); International (ex-UK) Distribution Representative, the U.K.'s National Theatre Live series (2009 to present); Executive Producer for Cinema Leonardo Live (February 2012), the public radio shows Wait Wait... Don't Tell Me (May 2013), This American Life - Live! with Ira Glass (2008, 2009, 2012) and A Prairie Home Companion with Garrison Keillor (February and October 2010), the Roundabout Theatre Company's production of The Importance of Being Earnest (June 2011), Red Hot Chili Peppers Live: I'm With You (August 2011); The Big Four: Metallica, Slayer, Megadeth, Anthrax (June 2010), St. Olaf Christmas Festival (2007 and 2011), the New York Times speaker's series TimesTalks LIVE (2009), David Gilmour: Remember That Night — Live from the Royal Albert Hall (September 2007), Distributor to Cinema Westlife: The Farewell Concert (June 2012), the classic music celebration BBC Last Night of the Proms (2009 - 2012), BBC Electric Proms: Robbie Williams (October 2009). BY Experience distributes to over 60 countries, to 2,000 movie screens. For more information, visit: www.byexperience.net.
PhilGrabskyFilms.com is the cinema division of Seventh Art Productions, one of the UK's longest-running independent production companies. Among their extensive slate of films are over 100 art films with Tim Marlow which have been key in keeping arts on British TV in the past decade. More recently, PhilGrabskyFilms.com's owner Phil Grabsky has directed award-winning films for the cinema and TV including 'In Search of Mozart', 'In Search of Beethoven' and 'The Boy Mir - Ten years in Afghanistan' which have all played in cinemas and on TV around the world. His 'In search of Haydn' will be released in 2012.
For artwork/photos related to "EXHIBITION," click here.
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NCM Fathom Events
Michelle Portillo, 303-792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
POLK & CO. for BY Experience
Jessica Johnson, 917-261-3988
PhilGrabskyFilms.com / Seventh Art Productions
Phil Grabsky, +44 01273 777678
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