ASCC Hires Idaho Distillery to Produce Debut Vodka

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- The debut ultra-premium vodka line set to be branded and sold by the Aristocrat Group Corp.'s (OTCBB: ASCC) brand management division, Luxuria Brands, will be produced by Idaho distillers Distilled Resources, Inc. (DRinc), the company announced today.

DRinc will distill, bottle, cap and seal the forthcoming spirit, which will be delivered to TOP Shelf Distributing, a wholly owned subsidiary of ASCC. Robert Federowicz, ASCC's CEO, traveled to Idaho last week to close the deal.


"DRinc distills neutral spirits from Idaho russet potatoes, organic grains and Idaho winter wheat for use in award winning vodkas, liqueurs, and other specialty spirits," Federowicz said. "We've been tremendously impressed with the craftsmanship this all-American company puts into the spirits they produce. They are more than capable of meeting the high standards for smoothness and flavor that we've set for Luxuria Brands' debut product, and we can't wait to raise a toast to the first case out the door."

Another crucial element in DRinc's selection was the distiller's ability to produce the vodka on a swift timetable. ASCC has already developed a sophisticated marketing plan for the American-made liquor, which includes a three-picture product placement deal with feature film studio Outpost Media, Inc. Shooting on the first film, Killing Time, wrapped two weeks ago.

ASCC sees vodka, America's best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.



The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com

KEYWORDS:   United States  North America  Florida  Idaho

INDUSTRY KEYWORDS:

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