InvenSense® and Avnet Memec Ink Pan-European Value-added Distribution Agreement

InvenSense ® and Avnet Memec Ink Pan-European Value-added Distribution Agreement

Partnership poised to broaden reach of MotionTracking™ technology across Europe


SUNNYVALE, Calif. & POING, Germany--(BUSINESS WIRE)-- InvenSense, Inc. (NYS: INVN) , the leading provider of MotionTracking devices, and Avnet Memec, an Avnet, Inc. (NYS: AVT) company and leading global technology distributor, announced the formation of a pan-European value-added distribution agreement. With the new partnership, Avnet Memec is chartered with sales and value-added support for InvenSense's MotionTracking devices throughout Europe and Israel.

"Aligning with InvenSense is very exciting as they have industry-leading MEMS sensors, and their 6- and 9-axis MotionTracking devices are particularly compelling and innovative," said Steve Haynes, President of Avnet Memec. "Also, their proven products meet the expanding demands of consumer electronics OEMS, as well as industrial and automotive manufacturers. Our agreement with InvenSense is poised to open new and exciting opportunities for both organizations throughout Europe."

"The demand for InvenSense products is growing throughout the pan-European region," said Behrooz Abdi, President and CEO of InvenSense. "As Avnet Memec has a worldclass sales and support infrastructure that is intensely focused on customer support and demand creation, it is an ideal partner to increase InvenSense's footprint in this region."

About InvenSense MotionTracking devices

MotionTracking devices are widely deployed in many consumer electronic devices including smartphones, tablets, gaming consoles, and smart TVs as they provide an intuitive way for consumers to interact with their electronic devices by tracking motion in free space and delivering these motions as input commands. Accurately tracking complex user motions requires the use of motion sensors such as gyroscopes, accelerometers, compasses, and pressure sensors. Fusing the sensor outputs into a single and accurate data stream for use as input commands in consumer electronics devices ensures an optimal user experience.

About InvenSense

InvenSense Inc. (NYS: INVN) is the world's leading provider of MotionTracking solutions for consumer electronic devices. The company's patented NF Platform and patent-pending MotionFusion technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion- and gesture-based interfaces. InvenSense technology can be found in consumer electronic products including smartphones, tablets, gaming devices, optical image stabilization, and remote controls for Smart TVs. The company's MotionTracking products are also being integrated into a number of industrial applications. InvenSense is headquartered in Sunnyvale, California and has offices in China, Taiwan, Korea, Japan, and Dubai. More information can be found at www.invensense.com.

About Avnet Memec

Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers' design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. www.avnet-memec.eu



Avnet Memec
Tom Oelschlaeger, +49 (0) 8121 775 146
Director, Marketing & Communications
tom.oelschlaeger@avnet-memec.eu
or
InvenSense Inc.
Ali Foughi, 1-408-988-7339
Vice President, Marketing and Business Development
or
David A. Almoslino, 1-408-988-7339
Director, Marketing Communications
pr@invensense.com

KEYWORDS:   United States  Europe  North America  California  Germany  Spain  Middle East  Israel

INDUSTRY KEYWORDS:

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