SK Planet Launches Mobile Entertainment With High-Definition Dolby Audio

SK Planet Launches Mobile Entertainment With High-Definition Dolby Audio

T store video-on-demand service to deliver premium movies with rich, immersive sound

BARCELONA, Spain--(BUSINESS WIRE)-- Korea-based digital platform pioneer SK Planet and Dolby Laboratories (NYS: DLB) today announced that movies from SK Planet's T store, Korea's first and largest open marketplace for mobile content, will stream and download with Dolby® Digital Plus™ high-definition audio beginning in March. SK Planet's T store features over 34,000 content titles.


SK Planet's T store consumers will be able to experience premium, multichannel surround sound movies on supported devices and enjoy the content through the mobile network including LTE. It is the world's first VOD service from a mobile operator to deliver Dolby Digital Plus.

"Consumers want the best entertainment experience possible wherever they go, and sound is an integral part of that," said Kihyun Jung, Chief Product Officer, SK Planet. "Dolby has a long history of creating the best audio experiences for the cinema and the living room, and now we're collaborating to bring that great sound experience to mobile consumers in Korea. HD content offerings with super audio quality will enable us to provide premium services. By making an aggressive investment like this, we expect to enhance leadership of T store, hoppin, and MelOn in the content market and video service industry."

"Great sound is important to great entertainment. With Dolby Digital Plus audio, SK Planet's T store movies will sound exactly as the film director or sound designer intended," said John Couling, Senior Vice President, E-Media, Dolby Laboratories. "We are excited to work with a market leader like SK Planet, which is committed to advancing the best sound experiences for mobile."

About SK Planet

SK Planet is a SK Telecom's affiliated company that started on October 1, 2011 and specializes in platform services. Its main services are application store, digital media delivery, mobile navigation, and e-commerce services. Through its subsidiary, it also provides search portal/mini homepage, digital music, open marketplace, and mobile messenger.

For more information, please visit www.skplanet.com.

About Dolby Laboratories

Dolby Laboratories (NYS: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Digital Plus is a trademark of Dolby Laboratories. Android is a trademark of Google Inc. S13/26679 DLB-G



Dolby Laboratories
HeeYoung Lee, +82-2-2008-4653
heeyoung.lee@dolby.com

KEYWORDS:   United States  Europe  Asia Pacific  North America  California  South Korea  Spain

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