Smucker Cuts Prices on Folgers and Dunkin' Donuts Packaged Coffee
Feb 20th 2013 12:04PM
Updated Feb 20th 2013 1:16PM
On Tuesday, jams-and-jellies purveyor J.M. Smucker Co. -- which also owns the Folgers brand, and licenses the Dunkin' Donuts packaged coffee brand -- announced it has cut the list prices for the majority of its packaged coffee products sold in the U.S.
Passing on savings from "sustained declines in green coffee costs," Smucker says it has reduced prices on its coffees by an average of 6% on those brands affected. Clarifying the import of its announcement for patrons of Dunkin' Brands' doughnut shops, Smucker made clear that its price cut on packaged Dunkin' coffee sold in stores does not mean there will be a price cut at the Dunkin' restaurants. Smucker is licensed to sell Dunkin' Donuts packaged coffee products in outlets such as grocery stores.
Last year, Smucker conducted a similar round of price cuts which were quickly followed by price slashing at Kraft Foods' rival Maxwell House and Yuban coffee brands.
The article Smucker Cuts Prices on Folgers and Dunkin' Donuts Packaged Coffee originally appeared on Fool.com.Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.