Build-A-Bear Workshop Encourages Nominations for Youth Service Award

Build-A-Bear Workshop Encourages Nominations for Youth Service Award

Deadline is fast approaching for program honoring young volunteers with $10,000 in scholarships and prizes


ST. LOUIS--(BUSINESS WIRE)-- Build-A-Bear Workshop® is announcing the last call for nominations of the 2013 Huggable Heroes® youth service award. The program celebrates achievements of kids ages eight through 18 and their efforts to make the world a better place. Ten young volunteers will be named Huggable Heroes and will each receive $10,000 in scholarships and prizes. Build-A-Bear Workshop is accepting nominations through February 28th at buildabear.com/huggableheroes. Entry forms are also available atBuild-A-Bear Workshop stores in the United States, Puerto Rico and Canada.

The Huggable Heroes are rewarded with a grand prize that includes an educational scholarship, a donation to a charity of their choice, and a mentoring scholarship to encourage the growth of their charitable endeavors. They will also receive a trip to St. Louis, home of Build-A-Bear Workshop World Bearquarters, where they will be celebrated for their work, participate in a Jefferson AwardsGLOBECHANGERS BOOTCAMP session, take part in a day of service, and have their photos taken to potentially be featured in the Build-A-Bear Workshop 2014 calendar.

Since the company first launched the program in 2004, more than 100 Huggable Heroes have been recognized and collectively awarded nearly one million dollars in donations and scholarships. As a group, the Huggable Heroes have raised more than $9.4 million, have collected more than 316 million items to donate and recruited thousands of volunteers to extend their efforts.

Build-A-Bear Workshop will honor 80 semifinalists in March and 30 finalists in May. In early June the 10 selected young people will be named 2013 Build-A-Bear Workshop Huggable Heroes.

"We are excited to celebrate the 10th birthday of the Huggable Heroes program and to continue to learn about all of our Guests who are youth leaders," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "As we get ready to move into the semifinalist phase of the program, we are confident that we will discover, as we do each year, a wonderful group of kids doing inspiring, meaningful work."

To read the stories about past Huggable Heroes, and learn more about the program, visit buildabear.com/huggableheroes.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com®. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2012. Build-A-Bear Workshop  (NYS: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

About the Jefferson Awards for Public Service

The Jefferson Awards was founded in 1972 by Jacqueline Kennedy Onassis, U.S. Senator Robert Taft, Jr. and Sam Beard as the "Nobel Prize for public service." Named for one of America's most influential Founding Fathers and the principal author of the Declaration of Independence, the Jefferson Awards' central tenet is that each and every citizen shares a responsibility to work towards the betterment of their communities through economic participation, public service, volunteerism and other such efforts to improve life for all. Today, the mission of the Jefferson Awards is to recognize, inspire and activate volunteerism and public service in communities, workplaces and across America. As President John F. Kennedy said, "One person can make a difference and every person should try." To date, over 50,000 individuals of all ages have been recognized by the Jefferson Awards for their efforts to make the world around them a better place. For more information on the Jefferson Awards, visit www.JeffersonAwards.org.



Blick & Staff Communications
Samantha Fisher, 314-727-5700 x101
Cell: 314-520-4669
samanthaf@blickandstaff.com
or
Jessica Edgar, 314-727-5700 x114
Cell: 314-369-6808
jessicae@blickandstaff.com

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