Capstone Companies Announces Rebranding Initiative

Capstone Companies Announces Rebranding Initiative

New Branding to Reflect Substance, Innovation, Simplicity, Reliability

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)-- Capstone Companies, Inc. (OTCQB: CAPC), a leader in the design and manufacture of specialty power failure lighting solutions and innovator of consumer safety and security products for the Hospitality, Retail and Institutional channels, announced today that it is rebranding the Company to better reflect its focus in technologically advanced consumer product concepts and designs.


"Over the past several years, we have expanded our distribution to include America's leading retailers, such as Costco, Home Depot, Office Depot, Sam's Club, Target and Walmart, to name a few. Our product lines have been recognized for innovation and the company continues to gain shelf space through expanding placement of its award-winning products," stated Stewart Wallach, President and Chief Executive Officer of Capstone Companies. "Our new brand captures the progress we have made, as well as our driving principles of Substance, Innovation, Simplicity, and Reliability, while making it easier for retail partners to merchandise our programs as in-store destinations. Our logo redesign represents a beacon reflecting security lighting, our technological advancements and the synergies which exist between our Lighting and Security divisions."

To assist in this endeavor, the Company engaged the services of Dudley Davenport, a branding executive who has expertise in building global brands and has worked with a number fortune 500 companies. Dudley Davenport commented, "The contemporary design approach ensures the brand will remain current as Capstone continues its progress for many years to come."

More information on Capstone Companies, Inc. can be found at www.capstonecompaniesinc.com and additional product details are available at www.capstoneindustries.com.

About Capstone Companies, Inc.

Capstone Companies, Inc. is a public holding company that engages, through its wholly-owned subsidiaries, Capstone Industries, Inc. and Capstone International HK, Ltd., in the development, manufacturing, logistics, and distribution of consumer and institutional products to accounts throughout North America and in international markets. See www.capstonecompaniesinc.com for more information about the Company and www.capstoneindustries.com for information on our current product offerings.

FORWARD-LOOKING STATEMENTS:

This news release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995, as amended. Such statements consist of words like "anticipate," "expect," "project," "continue" and similar words. These statements are based on the Company's and its subsidiaries' current expectations and involve risks and uncertainties, which may cause results to differ materially from those set forth in the forward-looking statements. Factors that may cause actual results to differ materially from those contemplated by such forward-looking statements, include consumer acceptance of the Company's products, its ability to deliver new products, the success of its strategy to broaden market channels and the relationships it has with retailers and distributors. Prior success in operations does not necessarily mean success in future operations. The ability of the Company to adequately and affordably fund operations and any growth will be critical to achieving and sustaining any expansion of markets and revenue. The introduction of new products or the expanded availability of products does not mean that the Company will enjoy better financial or business performance. The risks associated with any investment in Capstone Companies, Inc., which is a small business concern and a "penny-stock Company" and, as such, a highly risky investment suitable for only those who can afford to lose such investment, should be evaluated together with the risks and uncertainties more fully described in the Company's Annual and Quarterly Reports filed with the Securities and Exchange Commission. Capstone Companies, Inc. undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise. Contents of referenced URL's are not incorporated into this press release.



Company:
Capstone Companies, Inc.
Natalia Pinheiro, 954-570-8889, ext 306
Marketing Director
or
Investor Relations:
Kei Advisors LLC
Deborah K. Pawlowski, 716-843-3908
dpawlowski@keiadvisors.com

KEYWORDS:   United States  North America  Florida

INDUSTRY KEYWORDS:

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