The following video is from Monday's MarketFoolery podcast, in which host Chris Hill, along with analysts Tim Hanson and Jason Moser, discuss the top business and investing stories of the day.

U.S. spirits companies Beam and Brown-Forman had a strong 2012, and American whiskey was a big part of that growth. Now executives at Maker's Mark bourbon have announced they're reducing the proof of the company's signature bourbon to meet a rise in global demand in the face of short supply. In this installment of MarketFoolery, our analysts discuss the future of the spirit stock.


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The relevant video segment can be found between 6:55 and 13:42.

For the full episode of today's MarketFoolery, click here.

The article Is Beam Missing the Mark? originally appeared on Fool.com.

Tim Hanson, Chris Hill, and Jason Moser have no position in any stocks mentioned. The Motley Fool recommends Beam. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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