Direct to Success: Guthy-Renker™ LLC Powers Multi-Brand Digital Commerce with Demandware
Demandware Commerce powers digital commerce experiences for seven Guthy Renker beauty and wellness brands across web and mobile channels
BURLINGTON, Mass.--(BUSINESS WIRE)-- Demandware®, Inc. (NYS: DWRE) , the industry's leading provider of enterprise cloud commerce solutions, today announced that Guthy-Renker, one of the largest and most respected direct marketing companies in the world with distribution in 68 countries, is using the Demandware Commerce platform to power the digital commerce strategy for its multiple brands. Since its Natural Advantage® site went live in 2011, Guthy-Renker has launched six additional ecommerce and mobile commerce sites for Wen® Haircare, Proactiv®, Proactiv+, Malibu Pilates®, X Out™ and most recently, Meaningful Beauty® in December 2012.
Guthy-Renker is using the Demandware Commerce platform to power the digital commerce strategy for its multiple brands. Since its Natural Advantage(R) site went live in 2011, Guthy-Renker has launched six additional ecommerce and mobile commerce sites for Wen(R) Haircare, Proactiv(R), Proactiv+, Malibu Pilates(R), X Out(TM) and most recently, Meaningful Beauty(R) in December 2012. (Photo: Business Wire)
Prior to Demandware, Guthy-Renker used a custom-built platform that was difficult to scale with its rapid growth. The company selected Demandware for its robust merchandising capabilities and flexibility to launch and run multiple branded sites on a single, cloud-based platform.
"At Guthy-Renker, we drive marketing for many key brands that consumers love. With Demandware, we have a flexible commerce platform that supports all of our global brands and enables us to quickly generate consumer demand with new offers and campaigns across multiple digital touchpoints," said Julie Bauer, Senior Vice President of Digital and Global eCommerce for Guthy-Renker.
The Demandware Commerce platform provides the following benefits to support Guthy-Renker's growth plans:
- A scalable and secure commerce cloud infrastructure that minimizes risk and allows Guthy-Renker to focus on the growth and innovation of its global brands
- Ongoing enhancements and innovations that can be easily applied across digital channels via automatic upgrades, without disrupting daily operations
- A centralized platform for developing and managing multiple branded sites across channels, including web, mobile and social
- A comprehensive, growth-oriented solution that includes all the capabilities to quickly expand across new brands, geographies and channels
"Guthy-Renker's aggressive online growth strategy requires a scalable, easy-to-manage digital commerce platform, equipped to meet the unique marketing and selling needs of each of its brands," said Jeffery Barnett, Chief Operating Officer of Demandware. "We look forward to working with them on the complete migration of its brand portfolio onto Demandware Commerce and supporting ongoing growth initiatives."
About Guthy-Renker, LLC
Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry. Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.
Demandware, a leader in digital commerce, enables the world's premier retailers to move faster and grow faster in the changing face of retail. Demandware's enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit www.demandware.com, call +1-888-553-9216 or email firstname.lastname@example.org.
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