Zillow Partners With HGTV to Boost Listings
Feb 10th 2013 5:15AM
Updated Feb 11th 2013 1:05AM
Editor's note: A previous version of this article incorrectly indicated that HGTV will be providing Zillow with listings. The nature of the relationship is the opposite, in that Zillow will provide HGTV's FrontDoor service with listings. The Fool regrets the error.
Online real estate company Zillow announced Friday (link opens a PDF) that HGTV's FrontDoor is joining the company's real estate network. Zillow will become the exclusive provider of all real estate listings for FrontDoor beginning in the second quarter.
"Zillow's comprehensive collection of real estate listings and data is a perfect complement to FrontDoor's useful and entertaining content about homes," CEO Spencer Rascoff said in a statement. "This partnership also brings enormous benefit to real estate agents and brokerages who send listings to Zillow, by exposing those listings to homebuyers on four leading property portals on the Web."
As part of the partnership, Zillow will also feature home-improvement video content from HGTV's parent company, Scripps Network . On Tuesday, Zillow launched a home-improvement marketplace to complement its current listings and offerings.
In a competitive environment like online real estate advertising, partnerships like this one can help increase a corporation's customer base by boosting its network effect.
The article Zillow Partners With HGTV to Boost Listings originally appeared on Fool.com.Fool contributor Justin Loiseau owns shares of Zillow. You can follow him on Twitter, @TMFJLo, and on Motley Fool CAPS, @TMFJLo. The Motley Fool recommends Scripps Networks Interactive and Zillow and owns shares of Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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