Crumbs Bake Shop Celebrates National Girl Scout Cookie DaySM

Crumbs Bake Shop Celebrates National Girl Scout Cookie Day SM

Cupcake Retailer Unveils Girl Scout Thin Mints ® Cupcake to Commemorate the Occasion

NEW YORK--(BUSINESS WIRE)-- Crumbs Bake Shop (NAS: CRMB) , the nation's largest cupcake specialty retailer, is helping Girl Scouts of the USA celebrate National Girl Scout Cookie DaySM, February 8, 2013, by releasing a limited edition Girl Scout Thin Mints® Cupcake. Today through February 22nd, the Girl Scout Thin Mints® Cupcake will be sold exclusively in all 64 Crumbs Bake Shop locations nationwide and on its website www.crumbs.com. The Girl Scout Thin Mints® Cupcake is inspired by the iconic Thin Mints® cookie and features a chocolate devil's food cake base filled with chocolate fudge and topped with mint-flavored cream cheese frosting. The cupcake is edged with chocolate cake crumbs and topped with a Thin Mints® Cookie.


National Girl Scout Cookie Day brings attention to the Girl Scout Cookie Program, the largest girl-led business in the world, where girls learn five essential life skills: goal setting, money management, decision making, people skills and business ethics.

"We are so excited to collaborate with the Girl Scouts and celebrate National Girl Scout Cookie DaySM," says Julian R. Geiger, President and CEO of Crumbs Bake Shop. "Girl Scouts of the USA and the Girl Scout Cookie Program represent what we at Crumbs also believe — that by empowering girls you can inspire them to do great things."

"We are pleased to be working with Crumbs Bake Shop to celebrate National Girl Scout Cookie Day," said Barry Horowitz, vice president and general manager, Girl Scout Merchandise, Girl Scouts of the USA. "As we launch into our next century of leadership, we hope our work with Crumbs Bake Shop raises awareness about the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual activity."

The Crumbs Thin Mints® Cupcake will be available while supplies last from February 8 - February 22, 2013. For more information please visit www.crumbs.com.

About Crumbs Bake Shop

The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan. The Company is well known for its innovative and oversized gourmet cupcakes. The Company currently has 64 locations, including 38 locations in the New York Metro area, six locations on the West Coast, five locations in Washington, D.C., two locations in Virginia, six locations in Chicago, Illinois, five locations in Boston, Massachusetts, one location in Pennsylvania, and one location in Delaware.

About Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U (212-852-8000) or visit www.girlscouts.org. For more information about National Girl Scout Cookie Day, visit www.girlscoutcookies.org.



Crumbs Bake Shop
Quinn G. Solomon, 646-278-6092
qsolomon@crumbs.com
or
For Girl Scouts of the USA:
Joshua Ackley, 212-852-8038
jackley@girlscouts.org

KEYWORDS:   United States  North America  New York

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