Ravens' Super Bowl Kickoff Return for TD Scores Free TVs, Furniture for Fans

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The McGuires won their $1,000 47-inch TV. (KRQE)When the Baltimore Ravens' Jacoby Jones opened the second half of the Super Bowl with a 108-yard kickoff return, he didn't just put the game out of reach and tie a postseason record. As it turns out, he also won some lucky shoppers a lot of free stuff.

Maryland furniture chain Gardiner's Furniture offered its customers what seemed like a long shot deal: If the Ravens returned either the opening kickoff or the second half-opening kickoff for a touchdown, then any purchase they made in the store between Jan. 31 and 3 p.m. on Super Bowl Sunday would be free.

As it turned out, the long shot paid off for shoppers, and the chain will issue refunds of about $600,000, giving Ravens fans who bought furniture during the promotional period two things to celebrate.

Similarly, a chain of electronics stores in New Mexico will be giving out refunds due to the same play. Baillio's, which sells electronics, appliances and mattresses, promised a full refund on TVs and bedding priced at more than $799 if either team opened one of the halves with a kickoff return for a touchdown. The store says that 83 lucky customers qualified for the promotion, and that the company will now issue refunds totaling more than $100,000. In addition, customers who correctly predicted a Ravens Super Bowl victory at the beginning of the season have another $15,000 in refunds coming their way.

Fortunately, neither store will be getting sacked financially as a result of their kickoff return bet. Businesses that offer such long-shot promotions typically take out insurance policies to protect themselves: Gardiner's owner Greg Mullaney told his local Fox affiliate that he bought a policy from Lloyd's of London, and Baillio's also protected itself with insurance.

Baillio's refunds nearly $115,000



"It was $100,000 worth of coverage, and we spent it all," Baillio's president Rob Kujath told KRQE News.

We can't exactly blame either store (or their insurance companies) for taking the gamble: According to ESPN, it was just the ninth time in Super Bowl history that a kickoff has been returned for a touchdown.



Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

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21 Comments

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lesgo4sail

Well. If the bottom line is that the insurance companies got the bill, I would call it a win/win/win situation. lmfao.

February 11 2013 at 9:56 PM Report abuse rate up rate down Reply
allan1486

Wish I bought my big screen tv there!

February 06 2013 at 12:35 PM Report abuse rate up rate down Reply
kenandshannon

Hey AOL, get a life and a proof reader! " between Jan. 31 and 3 p.m." MAKES NO SENSE!

February 06 2013 at 12:20 PM Report abuse rate up rate down Reply
1 reply to kenandshannon's comment
walkingnap37

between jan 31 and 3pm superbowl sunday makes total sense, just have to read the rest of the sentence

February 06 2013 at 2:37 PM Report abuse +1 rate up rate down Reply
richibew46

I wonder what will happen when the Store Owner realizes that the Refs Blew not calling Holding against the Ravens on that play.

Not complaining, just wondering

February 06 2013 at 10:28 AM Report abuse rate up rate down Reply
1 reply to richibew46's comment
umpsasuout

yes you are complaining!!!offensive pass interference on crabtree,see him push off the helmet?and pass was un catchable anyway!no....not a raven's fan either,just don't like whiners.

February 06 2013 at 4:03 PM Report abuse rate up rate down Reply
ianmcdonald357

Great day for the regular guy. He/She finally got something good out of a situation. Also, a ton of good publicity for the stores involved.

I'd say it was a good thing here, only people who are out of the money are the insurance companies. NOW, THAT'S a GREAT THING.

February 06 2013 at 9:37 AM Report abuse rate up rate down Reply
micky

Everyone talks about the holding on 4th down against the ravens,,But no-one talks about the holding in the other endzone during the Ravens "safety" sacrifice...Wonder why,,Retired official Bell said it was the wrong part of the game for a penalty call..A hold is a hold regardless of what part of the game ...& the Forty 9ers need a new play caller,,bar none,,nuff said,!!!!!!!!!!!

February 06 2013 at 9:02 AM Report abuse rate up rate down Reply
fit4ufor3rd

wow, great for those fans!!!

February 06 2013 at 7:57 AM Report abuse +1 rate up rate down Reply
jrsharland

Absolutely ridiculous and wrong headline - why would this be a NIGHTMARE for the store??? They bought an insurance policy and they got a ton of free advertising. I like AOL for a lot of reasons, but we all have to realize the lefty loonies who create the headlines are just that - lefty loonies.

February 06 2013 at 7:54 AM Report abuse +3 rate up rate down Reply
1 reply to jrsharland's comment
Greymystlarl

really I thought it was the retarded righties

February 06 2013 at 8:19 AM Report abuse rate up rate down Reply
randmhunley

who's sorry now
lol
what a dumb a**

February 06 2013 at 1:42 AM Report abuse -1 rate up rate down Reply
jimbarry1946

''''Super Bowl play that cost store $600,000" A blatant lie in Aol's teaser. why am I not surprised?

Congrats to all the winners.

February 05 2013 at 10:44 PM Report abuse +2 rate up rate down Reply
1 reply to jimbarry1946's comment
croxtonfive

Agreed. The TD return didn't exactly "put the game out of reach" either.

AOL should stick to doing what they are best at... writing articles about the Kardashians, or people who see Jesus on the side of a refrigerator. Leave sports and politics to the professional writers.

February 06 2013 at 7:31 AM Report abuse rate up rate down Reply