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New Jersey Town Gives People Property Tax Break for Shopping

Jon Hornik
The township of Marlboro, N.J., is giving residents a break on their property taxes if they shop at local stores.

"Every local elected official has to do their part to help us get out of this recession and help local businesses," said Marlboro Mayor Jonathan Hornik. "We're doing our part, which we hope will increase the number of customers coming to these establishments."

Launched in Sept. 2012, the "Shop Marlboro!" campaign allows local businesses to offer shoppers a chance to have a percentage of their purchase go toward their property tax bill.

The town has issued 1,700 reward cards, in conjunction with a consumer financial company called FinCorp and a local bank, Investors Bank.

The 38 participating businesses can choose whatever percent discount they choose to shoppers with the reward cards. It will cut into stores' margins, but the store gains a customer, and the shopper saves at tax time. So far, the participating businesses have offered property tax credits from 2 to 16 percent off shopping bills.


"I have a card in my wallet, and say I have a $100 bill at a store," Hornik said. "With a 10 percent break, the retailer will make sure $10 of those dollars are a credit on my tax bill."

Residents can pick up a rewards card at the Marlboro Town Hall and the local Investors Bank.

There have been 130,000 transactions under the program so far, saving shoppers $8,000 total on property taxes. The next tax bills in Marlboro are due in February.

Hornik said he believes this is the first program of its kind.

"I think it's a success and I think it will continue to be a success," said Hornik, adding that he has personally saved $254 on his property taxes by shopping locally. He said he hopes the program will continue to grow. "We have 41,000 residents. I would like to see the number grow from 1,700 participants," Hornik said.


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This is a dem - spinning b.s. again----he didn't care about this business losing tons of money just for political crap - check this on you-tube.................and what citizens say about him when they understand what he is..............NEWS12 NJ Report --Marlboro Mayor Hornik pressures local business to cancel Republican fundraiser ..........listen to the 'taxpaying NJ citizens'

January 29 2013 at 12:02 PM Report abuse rate up rate down Reply

It's a store coupon people -----the store pays the $$$ --it's and advertisement for business.

January 29 2013 at 11:48 AM Report abuse rate up rate down Reply

This is a great idea I hope it continues to work and that it catches on else where

January 29 2013 at 7:38 AM Report abuse rate up rate down Reply

Amazing! Mr Jon Hornik a new name in my vocabulary as someone special. Every town should learn from you and be smart and give their people the break and help the local stores get their business going and help them survived this economy, and in turn make all these income for themselves where they will in turn be paying more taxes to the town. Its a WIN WIN WIN ALL AROUND. CONGRATULATIONS MR HORNIK, YOU\'RE BRILLIANT!!

January 28 2013 at 11:26 PM Report abuse rate up rate down Reply
1 reply to maryloum3realty's comment

Marylou - THANK THE STORES -IT IS A COUPON AND THEY PAY FOR IT- not the town - not the Mayor (D) spinner that he is.

January 29 2013 at 12:08 PM Report abuse rate up rate down Reply

What FABULOUS idea!!!! Three cheers for Marlboro Mayor Jonathan Hornik and the local businesses and shoppers who are working together to make a difference!

January 28 2013 at 8:44 PM Report abuse rate up rate down Reply

Good story but they need to rebuild the state hospital an commit the people who created NAFTA and China favorite status to the padded cells.

January 28 2013 at 7:47 PM Report abuse -1 rate up rate down Reply
1 reply to Iselin007's comment

Same ones that twice left our SEALS -Iraq / Bengazi -----------The North American Free Trade Agreement (NAFTA) is signed into law by President Bill Clinton

January 29 2013 at 12:07 PM Report abuse rate up rate down Reply

Good for Marlboro! Every little bit helps when you live in Jersey!

January 28 2013 at 6:33 PM Report abuse rate up rate down Reply