Blue Calypso, Inc. Unveils EMGage™ - an Employee Engagement Tool That Taps the Power of Social Media

Blue Calypso, Inc. Unveils EMGage™ - an Employee Engagement Tool That Taps the Power of Social Media to Turn Employees into Brand Ambassadors

DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today its new product offering EMGage. Blue Calypso's EMGage solution helps companies leverage the power of their employees to communicate company messages across social media. EMGage is a fully customized, branded platform enabling organizations to offer employees the opportunity to distribute national or regional content across multiple social media channels with one click.

"Brands spend millions on advertising and marketing, without realizing they have an organic built-in promotional tool right in their backyard - their employees," said Bill Ogle, CEO, Blue Calypso. "We leveraged our patented social sharing platform to create EMGage - a solution that lets companies engage their employees in marketing programs through their own social media channels. By motivating employees to be part of the process and help make a difference to the company's bottom line, organizations can promote their products and engage their employees to strive for success."


How EMGage Works

EMGage is an online marketing platform that enables a large group of individuals to share company brand messages over their social networks with one click. The solution helps organizations:

  • Empower employees to share key branding and promotional messages with their friends.
  • Track the spread of messages and actions taken by friends for attribution.
  • Reward top employee influencers with the brand's currency for helping spread the word.

From a marketing perspective, EMGage leverages employee groups to promote their company brand to their peers and in turn drive growth in the company's social referral activity and sales. From an employee perspective, organizations can drive deeper engagement and productivity with employees through empowerment and rewards. EMGage acts as a powerful employee engagement tool, helping employees feel equipped and motivated to support the organization's brand mission and help build market share.

About Blue Calypso, Inc.

Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.



Investor Relations:
David Polster - CFO
Blue Calypso, Inc.
Office: 972-695-4776, ext. 528
or
Media Inquiries:
Liz Cahill
Signal Rock Communications
Office: 323-627-7878

KEYWORDS:   United States  North America  Texas

INDUSTRY KEYWORDS:

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