Jamba Juice Makes Commitment to Heart Health

Eighty-one Local Bay Area Jamba Stores Participate in Fundraising Efforts to Raise Up to
$1 Million in Support Of the American Heart Association


EMERYVILLE, Calif.--(BUSINESS WIRE)-- Jamba Juice Company (NAS: JMBA) , a leading healthy, active lifestyle brand, and the Greater Bay Area Division of the American Heart Association (AHA), are working together to raise funds and promote healthy lifestyles in the Bay Area.

The American Heart Association recommends eating oats and other whole-grain foods regularly as part of a balanced diet that is low in saturated and trans fats. In a show of support for healthy hearts, Jamba Juice will highlight its artisan oatmeal made with organic steel cut oats as a heart-healthy breakfast option in their Bay Area stores. Jamba Juice employees hope to raise at least $50,000 and, towards that effort, the Company has offered to make a $1 donation to the American Heart Association for every oatmeal purchased during the AHA special promotional period* at its 81 participating Bay Area stores. Jamba will also offer a "Whirl'd Heart™ Coupon Sheet" with a variety of in-store product discounts* for an additional donation of $1 to the American Heart Association.

"Jamba is committed to helping our fans and customers find simple, easy ways to eat healthier and stay more active through the products we offer and activities we sponsor," stated James D. White, chairman, president, and CEO, Jamba Juice Company. "Partnering with the American Heart Association to promote critical initiatives, like heart health, is one way we show our commitment to inspiring and simplifying healthy living."

In addition to its commitment to raise funds for healthy hearts, Jamba Juice will promote the American Heart Association's Start Training half-marathon program in 14 of its Bay Area stores to help educate and prepare local customers and Jamba® team members for the Western Pacific Half Marathon in Fremont on May 4, 2013. Start Training is a 16-week fitness training and fundraising program offered by the American Heart Association to help individuals prepare for a safe and satisfying run/walk event.

James D. White, Jamba Juice Chairman, President, and CEO, has challenged a team of East Bay executives to raise $1 million for the East Bay Heart of Gold Ball. The Heart of Gold Ball raises funds to support the American Heart Association's mission to build healthier lives free of cardiovascular diseases and stroke. Specifically, the gala creates awareness of congenital heart defects, the number one birth defect. The money raised at the gala funds AHA research, prevention efforts, advocacy and community outreach programs. Jamba Juice is a Platinum sponsor of the event, along with Pleasanton-based Ross Stores, Inc. The event will take place on May 18, 2013 at Wente Vineyards in Livermore.

* Valid at participating Jamba locations only during specified timeframes only.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NAS: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About the American Heart Association

Founded in 1924, the American Heart Association is the nation's oldest and largest voluntary health organization dedicated to building healthier lives free of heart disease and stroke. To help prevent and treat these diseases — America's No. 1 and No. 4 killers — the AHA funds cutting-edge research, conducts lifesaving public and professional educational programs, and advocates to protect public health. To learn more, call 1-800-AHA-USA1 or visit americanheart.org.



Jamba Juice Company
Janice Duis, 510-596-0100 X7
jduis@jambajuice.com
or
American Heart Association
Katherine Conrad, 415-228-8411
Katherine.conrad@heart.org

KEYWORDS:   United States  North America  California

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