A day after President Obama's second inauguration, markets continued their bull run as the Dow Jones Industrial Average moved up another 63 points, or 0.5%. Earnings season heated up today, with five Dow stocks reporting, but Google seemed to steal the show after hours, with shares jumping 5% after hours as the company posted better-than-expected profits.

The search leader, which had struggled earlier with a declining cost-per-click rate, said net income improved 6.7% this round and the crucial ad rate fell, but only by 6% as opposed to 15% in the quarter before. Ad volume increased steadily as ad sales improved 19%, while overall revenue was up 36%.

Fellow tech titan IBM rode a similar wave, gaining 0.8% during today's session and another 4.4% after hours following a strong report. Profits rose 6%, and adjusted EPS of $5.39 beat expectations of $5.25. Revenue declined slightly but still beat estimates, and guidance was above expectations as well, indicating that tech spending this year will increase faster than expected, an overall bullish sign for the economy.


Travelers was also a big winner on the day, climbing 2.2%. The insurance peddler started off the day up 4% after delivering per-share profits of $0.72 on expectations of just $0.14. Superstorm Sandy had caused analysts to lower their expectations, and the storm ended up costing Travelers $689 million. As a result, profits were only about half of where they were a year ago.

Verizon shares were up nearly 1% despite posting a loss of $1.48 a share because of pension adjustments. Adjusted for one-time charges, EPS were $0.45, but that still missed estimates of $0.50. Still, the market seemed pleased with 6% revenue growth, as the company added a total of 2.2 million devices under contract in the period. Verizon also said it sold a record 6.3 million iPhones in the quarter, nearly two-thirds of smartphones sold.

Johnson & Johnson shares dipped 0.7% after the health-care giant guided below estimates and said it may sell a $2.2 billion blood-and-cholesterol diagnostics unit. Finally, DuPont gained 1.8% despite reporting a drop in profits because of decreased demand for an industrial pigment and solar energy products. The diversified chemical-maker's EPS of $0.12 still topped estimates, and CEO Ellen Kullman indicated that the company had made changes in its business to adapt to new market conditions.

All eyes will be on Apple tomorrow, which reports earnings after hours. Investors have had a tumultuous four months since the iPhone5 was released and are eager for answers.

In other news, Wells Fargo raised its quarterly dividend by 14% today. Following a strong earnings report, this stock looks set to keep delivering solid returns. Find out why our top banking analyst is calling it "The Only Big Bank Built to Last" in our new special free report. You can get your copy now. All you have to do is click right here.

The article Dow Keeps Up the Pace originally appeared on Fool.com.

Fool contributor Jeremy Bowman owns shares of Apple. The Motley Fool recommends Apple, Google, and Wells Fargo and owns shares of Apple, Google, IBM, and Wells Fargo. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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