Crest Wants to Know: What Can A Crest 3D White Smile Do For You?

Crest Wants to Know: What Can A Crest 3D White Smile Do For You?

Crest 3D White Teams Up with Cat Deeley, Emmy Nominated Host of Fox's SO YOU THINK YOU CAN DANCE, to Find Out What a White, Bright Smile Can Do For You

NEW YORK--(BUSINESS WIRE)-- Have you ever scored a free coffee? Had a meal paid for at that glamorous restaurant? Or been given a seat on a crowded bus? We all have smile stories that have made our day, but what if your smile could give you the confidence to ask a crush out, land you that job or even take you to Hollywood? Thanks to Crest 3D White's newest collection: Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid Toothbrush and NEW Crest 3D White Arctic Fresh Toothpaste, you and your sparkling white smile could waltz down the red carpet at this year's hottest Hollywood event, The Young Hollywood Awards, with Cat Deeley herself!

Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid Toothbrush and NEW Cres ...

Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid Toothbrush and NEW Crest 3D White Arctic Fresh Toothpaste (Photo: Business Wire)


Crest 3D White has teamed up with Cat Deeley, Emmy Nominated Host of Fox's SO YOU THINK YOU CAN DANCE who knows the importance of having a white, bright smile. "Throughout the course of my career I've learned the true value of a bright smile. In fact, having a white smile has helped me overcome tough on and off-screen moments, pull off daring fashion and feel more confident around new people", said Cat Deeley.

To excite fans, Crest 3D White and Cat will be hosting a contest on the Crest 3D White Facebook page, asking the question, "What Can A Crest 3D White Smile Do for You?" One lucky winner will join Cat at the Young Hollywood Awards in Los Angeles for an ultimate red carpet experience. The contest will run from January 14 through to March 8, 2013.

"Crest 3D White is thrilled to be partnering with one of the best smiles in the entertainment industry, Cat Deeley. Cat exemplifies how a white, bright smile can give you confidence inside and out," said Rishi Dhingra, Marketing Director, Procter & Gamble.

From the award winning brand, Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid Toothbrush and NEW Crest 3D White Arctic Fresh Toothpastewhen used together, whiten in two daysi! Try all and see what a Crest 3D White smile can do for you.

The NEW Crest 3D White Arctic Fresh Toothpaste Whitens by removing up to 80% of surface stains and features a patented Dual Silica System that optimizes surface stain removal for radiant whitening with a burst of cool freshness that lasts.

The gentle foaming action of the Crest 3D White Arctic Fresh MultiCare Whitening Rinse safely whitens teeth by removing surface stains, acts like a whitening protector to help prevent new stains and kills bad breath germs.

The Oral-B 3D White Vivid Toothbrush gently removes plague and its dual, cup-shaped bristle design helps hold toothpaste to gently polish away surface stains for a whiter smile.

To enter the competition, visit www.Facebook.com/CrestWhitestrips and for more information on Crest 3D White visit www.3DWhite.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Young Hollywood Awards

The Annual Young Hollywood Awards celebrates the emerging young talent in Film and Television throughout the entertainment industry. Regarded as the "Oscars of Young Hollywood", this red carpet event is a launch pad for the future careers of actors, directors and entertainers. The Young Hollywood Awards are a production of PMC Events, which also produces the Breakthrough of the Year Awards and Style Awards annually.

i whitens by removing surface stains



For Procter & Gamble
Kellie McGettigan, 646-500-7832
Kellie.McGettigan@mslgroup.com
or
Jessica Spano, 646-500-7654
Jessica.Spano@mslgroup.com

KEYWORDS:   United States  North America  New York  Ohio

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