FacebookIn the world of corporate America, it's so hard to become a beloved Apple or Amazon, so easy to become a despised and maligned Enron.

After all, to be loved, a company has to do practically everything right. But to fall into the public's corporate naughty list, all a business has to do is make a few blunders that anger its customers, punish its shareholders, and abuse its employees.

When a company botches major product or service launches, when stock values plunge, when pink slips are handed out en masse, when mistreated workers pass on the unhappiness by providing poor customer service -- those are the conditions under which a company's brand can see its popularity plunge.

24/7 Wall St. looked at all those angles and more in its analysis. Now, we bring you the result: the 10 most hated companies in America.





Methodology: 24/7 Wall St. editors reviewed a variety of metrics measuring customer satisfaction, stock performance, and employee satisfaction. This included total return to shareholders compared to the broader market and other companies in the same sector in the last year. We considered customer data from a number of sources, including Consumer Reports, the MSN Money/Zogby customer satisfaction poll, ForeSee's Holiday E-Retail Satisfaction Index, and the University of Michigan's American Customer Satisfaction Index. We also included employee satisfaction based on worker opinion scores recorded by Glassdoor. Finally, we considered management decisions made in the past year that hurt company image and brand value from marketing research firms BrandZ and Interbrand.

Several organizations might have made this list, but have had some good things go their way in recent months. Among them, Netflix (NFLX), which made our list last year thanks to several bad decisions that hurt the company's public relations in 2011, such as the increase in streaming fees, are well in the past. After a sharp drop in 2011, shares are finally recovering and are up more than 30% in the past three months.

It is worth noting that some of the companies on the list may have done very poorly by some measures but well by others. A few of the most hated companies have had good stock performances. Others may have satisfied customers. All of this was taken into account when the decisions for the final list were made.


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Ron

how did walmart escape,..or is this about investors

February 03 2013 at 5:17 AM Report abuse rate up rate down Reply
lilleybugglane

I DESPISED JCPenney BEFORE they had their "makeover" and NEVER shopped there... stores were a HOT MESS... sales were CONFUSING... and employees were "less than helpful... BUT NOW (post "makeover") I have found a new "favorite"... LOVE the "straight-forward"/square deal (and economically affordable) pricing system... Stores are NEAT and ORGANIZED... and employees are HELPFUL and KNOWLEDGEABLE... just b/c someone can nolonger go in and get a pair of pants for .50 doesn't make JCP a "failure" in MY book... they can always go to KOHLS... I'll stick to JCP!!!

January 18 2013 at 10:50 AM Report abuse rate up rate down Reply
cashone001@gmail.com

They only seem to annoy a relitive few, yet loud people, so you know, more everyday brands are going to win every time.

January 18 2013 at 8:16 AM Report abuse rate up rate down Reply
ha6ai

There is no company more despised than Obama.

January 18 2013 at 3:21 AM Report abuse rate up rate down Reply
ha6ai

One of the most hated companies is HuffPuff/AOL - and deservedly so, for its blatant propaganda.

January 18 2013 at 3:16 AM Report abuse +1 rate up rate down Reply
John N.

Macys (Federated) should also be added to the most hated company list. Waiting in lines for returns are extremely lengthy. Entire customer service wrap stations remain vacant of help. Empty stations and loads of discareded merchandise piled on tables .Macys has vastly reduced thier staff even before their holiday rush. Apparently, the company got rid of 80% of their seasonal help as well. The company also treats its regular employees wih such disdain and contempt. Many employees who were expecting to receive holiday pay this year were in for quite a shock. Macys amended its employee policy as well. Those associates who clocked in 3 minutes later than their scheduled shift, lost out on any holiday pay. That's right, the company's new policy prohibited those who did not adhere to this strict time card policy. These hard-working employees had to forfeit any holiday pay. During the busy holiday season, being this rigid to employees is simply not the right thing to do. The company does not taken into consideration associate family commitments or high traffic on the roads which prevent workers from getting parking spaces in time. Three minutes late and they lose holiday pay? This is dreadful! Macy's rigid time clock policy is absolutely ridiculous. Associates should have been given more of a time cushion. Also, Staples is also becoming a dump zone and hated company in America. The stores themselves are eliminating entire product lines. Binders, albums are all going the way of the dinosaur here. Also, receiving Easy Rebates is also quickly becoming a comedy of errors.Nothing but easy for customers is more like it. Many customers have not received the online rebates due to technical glitches. Customer service says that customers must follow through with a lengthy online process which requires two forms to submit online. If the customers failed to click submit twice, their rebate was deleted from the system and no check would be issued. These companies are becoming entirely unfriendly to their employees and customers. They are most definitely added to my list already.

January 17 2013 at 2:22 AM Report abuse rate up rate down Reply
Hi Peg and Matt

You missed the two most hated in the country: the REPUBLICANS and the DEMODCRATS.The private citizens of our country , when running into a problem, sit down and work to come up with a solution to their problem. Our overpaid Washington leaches are given a solution, by their employers, read lobiest, and then set about to fine an accompining problem. Only trust in GOD can save our country now.

January 15 2013 at 9:33 PM Report abuse +1 rate up rate down Reply
Charlie

What about Chick-fil-A? I certainly hate them more than any other company on this list. They earned my permanent hatred. You don't segment out one portion of your consumer base as inferior and expect everyone to just love you. They had the worst PR of any company this year — so bad their VP of PR died of a heart attack.

January 14 2013 at 11:48 PM Report abuse -1 rate up rate down Reply
1 reply to Charlie's comment
ccm989

I don't like Chick-fil-A's politics too much. Also their food products taste gross. So I banned them long ago. Also Papa John's pizza tastes like mushy cardboard. Won't eat that crap. I get pizza from the local place down the street. Why can't conservatives run fast food chains with food that tastes good? Since they have shown they can't or won't, I go elsewhere when taking the kids out for a treat. My money is better spent and we all eat better quality food.

January 17 2013 at 11:57 AM Report abuse rate up rate down Reply
Gloverboy6

I agree with DISH and American Airlines. I'm surprised Walmart isn't on the list

January 14 2013 at 9:27 PM Report abuse rate up rate down Reply
bryan72562

Wow, not GE? What about BofA? How about AT&T? Much more deserving companies than those listed.

January 14 2013 at 9:00 PM Report abuse rate up rate down Reply