Sexy Matador Fights Pork Chops in New Target Ad

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Target Ad Matador youtubeTarget is promoting its grocery offerings with a new series of TV ads featuring, among other oddities, a sexy matador dueling with various packaged meats.

The commercials evoke the world of high fashion, showing models using grocery items in strange ways. In one of the ads, a pregnant woman tears open snack-food packages in a craving-induced fury, at one point showering herself with pickle juice. In another, a stiletto-wearing model strides among exploding boxes of cake mix, imploring viewers to "dominate that PTA bake sale."

Here's one of the Target ads:



Target (TGT) isn't running these ads just to make you feel weird feelings about pork chops and laundry detergent. Rather, it's part of a marketing push by the discount retailer to turn customers' focus to its grocery aisle -- and in so doing challenge Walmart (WMT), which has significantly expanded its grocery and fresh food business.

Target says that the campaign will ultimately encompass eight TV spots, three radio ads and digital short films that will run as banner ads. You can see the four ads released so far over at Target's YouTube page.

[UPDATE: Target has released four more TV spots, including one featuring a baby wipe-slinging cowgirl. You can check them out at AdWeek's AdFreak blog.]

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at Matt.Brownell@teamaol.com, and follow him on Twitter at @Brownellorama.

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Marsha Billy

til I saw the receipt of $5398, I did not believe that my mother in law woz really bringing home money parttime online.. there aunt has been doing this 4 only 21 months and a short time ago repaid the loans on their mini mansion and purchased a great new Mercedes-Benz S-class. we looked here..facebookProject5.MEL7.com

January 14 2013 at 7:59 PM Report abuse rate up rate down Reply
austinmavd

That is offensive. Imitating a bull fight with a steak coming through the TV.

January 14 2013 at 12:20 PM Report abuse rate up rate down Reply
arenadood

I thought the article on the Maternity vitamin pills was hilarious.

January 14 2013 at 12:12 PM Report abuse rate up rate down Reply
criterion29

meat at walmart is not good i would not feed to my dog .............

January 14 2013 at 3:36 AM Report abuse rate up rate down Reply
WADDLE05

bull fighting is the most digustingly sick sport on the planet to tortue and animal to death while people cair on

January 13 2013 at 7:47 PM Report abuse rate up rate down Reply
garwils4

Nothing sexy about stabbing (torturing) a bull.

January 13 2013 at 4:16 PM Report abuse rate up rate down Reply
fkans1

target is a joke i dont go shopping there they are to high

January 13 2013 at 12:39 PM Report abuse rate up rate down Reply
fkans1

i wouldnt buyed my meat at walmart or target

January 13 2013 at 12:35 PM Report abuse +1 rate up rate down Reply
vocalist

Their grocery dept is beyond "joke".....it;s wasily the worst food store of any major company that has a food dept.....and the meat is not a top grade....many items are the same price as the big chain supermarkets, and they rerely have sales, except for discontinued items...they are AWFUL

January 13 2013 at 9:31 AM Report abuse +1 rate up rate down Reply
nos2001

i like the store but can't shop there.... years ago they banned salvation army bellringers from their entrance... have not abd will not shop there. we went from walmart to target but went back to walmart when this happened. we put a dollar in the kettle everytime we go to walmart.

January 13 2013 at 8:18 AM Report abuse rate up rate down Reply