Unifi's REPREVE Brand is First-Time Sponsor of X Games Aspen
Elena Hight Teams Up with REPREVE to Promote a Greener Lifestyle
GREENSBORO, N.C.--(BUSINESS WIRE)-- Unifi, Inc. (NYS: UFI) , makers of the REPREVE® brand of fibers, announces that REPREVE will be a first-time sponsor of X Games Aspen, which will take place Jan. 24 to 27, 2013. As the proud recycling sponsor of X Games Aspen 2013, the goal is to raise awareness about the significance of recycling plastic bottles and choosing REPREVE-based products. REPREVE is made from recycled materials, including post-consumer plastic bottles, and is an essential ingredient that makes fabrics and garments sustainable.
REPREVE ambassador for X Games Aspen, Elena Hight (Photo: Business Wire)
To help drive awareness, Elena Hight has teamed up with the REPREVE brand to help promote a greener lifestyle. Hight is best known for her progressive riding style and is a decorated X Games Women's Snowboard SuperPipe medalist. As brand ambassador, Hight will help promote the importance of recycling and choosing products made with REPREVE.
"The X Games is an ideal event to showcase REPREVE, because the recycled fiber goes into many winter sports-related brands including Patagonia, The North Face and Polartec-based products," said Roger Berrier, President and chief operating officer of Unifi, Inc. "Together with Elena Hight and the X Games, we have a special opportunity to educate consumers on the importance of recycling and the innovative products produced from recycled plastics, providing consumers a new way to lighten their impact on the environment."
"The environment plays such an important role in winter sports and we can help make a difference by recycling and choosing products made with REPREVE," said Elena Hight. "Not many people know that REPREVE is a recycled ingredient that makes so many of the clothes we buy eco-friendly. It's really cool to know that the bottles we recycle at X Games Aspen could actually end up in my clothes."
Through the REPREVE Facebook page, the REPREVE brand is asking consumers to recycle more by pledging to recycle 100,000 plastic bottles during the X Games. Onsite, thousands of REPREVE beanies will be given away to encourage fans to wear recycled. If they get caught wearing REPREVE, fans can win REPREVE-based prizes.
As part of Hight's collaboration with the REPREVE brand, she will be featured in a television advertisement showcasing the REPREVE brand fiber on ESPN during X Games Aspen. She will also be available at the REPREVE booth Sunday, Jan. 27, from 1:00 p.m. to 2:30 p.m. for photo opportunities with fans.
For more information on REPREVE, please visit the all new REPREVE website www.repreve.com, or visit the REPREVE Facebook page www.facebook.com/repreve. To learn more about REPREVE onsite at the X Games, please visit the REPREVE booth.
About Elena Hight:
Elena Hight is one of professional snowboarding's shining stars. At age 23, she is a two-time Olympian and a multi-X Games medalist in snowboard HalfPipe. In 2002, Hight became the first woman to land a 900 in competition at the young age of 13. In Spring 2012, she landed the first ever double backside alley-oop rodeo in a halfpipe by a woman. Today she is on track to be a gold medal contender in Sochi in 2014. In addition to snowboarding professionally, living an active, healthy lifestyle, sports and the outdoors have always been a priority of Hight's. Surfing and cooking are two passions in her life. Her personality is often described as the all-American girl next door with an incredible athletic talent.
REPREVE® brand products are made from recycled materials, including pre-consumer manufacturing waste and post-consumer plastic bottles. REPREVE is an essential ingredient that makes fabrics and products containing REPREVE fiber sustainable. REPREVE can be found throughout many products, ranging from apparel to office furnishings, and even socks. It is also used in industrial, automotive and medical applications. REPREVE has been adopted by some of the world's leading brands and retailers, including Patagonia, The North Face, Haggar and Ford. REPREVE is made by a publicly-held U.S. based company, Unifi, Inc. (NYS: UFI) . For more information about REPREVE, visit www.repreve.com, like us on Facebook and follow us on Twitter.
Unifi, Inc. (NYS: UFI) is a diversified producer and processor of multi-filament polyester and nylon textured yarns and related raw materials. The Company adds value to the supply chain and enhances consumer demand for its products through the development and introduction of branded yarns that provide unique performance, comfort and aesthetic advantages. Key Unifi brands include, but are not limited to: AIO® - all-in-one performance yarns, SORBTEK®, A.M.Y.®, MYNX® UV, REPREVE®, REFLEXX®, MICROVISTA® and SATURA®. Unifi's yarns and brands are readily found in home furnishings, apparel, legwear, and sewing thread, as well as industrial, automotive, military, and medical applications. For more information about Unifi, visit www.unifi.com, or to learn more about REPREVE®, visit www.repreve.com.
REPREVE and IT'S WHAT'S IN IT are trademarks of Unifi, Inc.
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