Target announced today it plans to match prices year-round of several online retailers, including Amazon.com and the online prices of Best Buy , privately owned Toys "R" Us, and Wal-Mart . As part of the new policy, Target stores will also match prices found on its own target.com site. The new online retailer price-matching policy takes effect immediately.

While Target's price match guarantee has been in place since 2009, the decision to match certain online retailers' prices was first instituted during the 2012 holiday shopping season.

According to Target CEO Gregg Steinhafel, "Guests can confidently shop at Target every day for the best value in retail." If a Target customer buys a qualifying item at a Target store and then finds the identical item for less in the following week's Target circular, or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com, or in a local competitor's printed ad, Target will match the price.


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The article Target to Match Competitors' Online Prices originally appeared on Fool.com.

Tim Brugger has no position in any stocks mentioned. The Motley Fool recommends Amazon.com. The Motley Fool owns shares of Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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