Why I Loaded Up on Starbucks

In the following video, Fool analysts Jeremy Phillips and Austin Smith talk about why they see Starbucks as a buy.

Jeremy just recently purchased shares of Starbucks based on a recommendation from the Fool's Supernova service, and it's one of the few bricks-and-mortar stores he says he'd consider owning. It comes down to consumables: Starbucks sells products that people buy every day -- products they see as essential as napkins or toilet paper, he says.

That means Starbucks offers the safety of a consumer brand such as Procter & Gamble , but with 10% growth.


The stock sells at about 30 times earnings, which may seem like a lot for a company that has so saturated the U.S. market, Austin says. But Starbucks has expanded into different areas, including baked goods, single-serve coffee brewers, and energy drinks. That's given Starbucks, already a very strong brand, many new avenues for possible growth.

Make sure you start 2013 with a bang and get the inside scoop on what Motley Fool superinvestor David Gardner will be buying this year. He's crushed the market in his Stock Advisor and Rule Breakers portfolios for years, and now you can take a personal tour of his flagship stock-picking service, Supernova. Just click here now for instant access.

The article Why I Loaded Up on Starbucks originally appeared on Fool.com.

Austin Smith has no position in any stocks mentioned. Jeremy Phillips owns shares of Starbucks and Panera Bread. The Motley Fool recommends Monster Beverage, Panera Bread, Starbucks, and Procter & Gamble and owns shares of Monster Beverage, Panera Bread, and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Learn about investing from the comfort of your own home.

Portfolio Basics

Take the first steps to building your portfolio.

View Course »

Investment Strategies

Learn the strategies you need to build a winning portfolio

View Course »

Add a Comment

*0 / 3000 Character Maximum