After its initial public offering proved to be overvalued, shares of Facebook fell dramatically, but at these prices they look a lot more reasonable. In this video, Motley Fool tech analyst Andrew Tonner gives investors a few things to consider when thinking about buying into Facebook. He talks about its recent advertising refocus away from display ads and toward sponsored ads within a person's Facebook feed, which is finally helping the company capitalize on the burgeoning mobile industry, and highlights the world's many emerging markets where Internet penetration still has a huge distance to run, which could mean millions of new Facebook users.

After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.


The article Why You Should Buy Facebook originally appeared on Fool.com.

Andrew Tonner has no positions in the stocks mentioned above. Austin Smith owns shares of Google. The Motley Fool owns shares of Activision Blizzard, Facebook, and Google and has the following options: long JAN 2014 $20.00 calls on Facebook. Motley Fool newsletter services recommend Activision Blizzard, Electronic Arts, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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