Rite Aid's 50th Anniversary Celebration Closes with Eight Weeks of Customer Savings

Rite Aid's 50 th Anniversary Celebration Closes with Eight Weeks of Customer Savings

wellness+ Members Can Earn Up to $100 in +UP Rewards

CAMP HILL, Pa.--(BUSINESS WIRE)-- Rite Aid announced today a special series of 50th Anniversary customer appreciation savings as the culmination of RA50, its 50th anniversary celebration which began last September. By participating in the sales events running through early March, customers can receive up to $100 in additional +UP Rewards on top of the savings they already earn through their wellness+ membership.


The first four-week promotion began on Sunday, Dec. 30, and features more than 14,000 items. By purchasing $100 of participating products through Jan. 26, customers can earn a $20 +UP Reward to be used like cash with certain restrictions* on future Rite Aid purchases. With additional purchases of qualifying products in $50 increments during this time period, customers can earn up to three more $10 +UP Rewards for a total savings of $50. A second 50th Anniversary Sale, running Sunday, Feb. 3, through Saturday, March 2, offers a new mix of participating items and the opportunity to earn up to $50 more in +UP Rewards.

Customers can make multiple visits and purchases during each sales period to reach the reward thresholds. They can track their progress by checking their receipts or logging into their wellness+ dashboard on www.riteaid.com. Participating items will be listed in a brochure available in stores, on www.riteaid.com and on Rite Aid's Facebook page. Participating items will also be identified by special signs at the shelf. All purchases must be made with a wellness+ card, Rite Aid's free customer loyalty program.

Senior Vice President of Marketing John Learish explained that the new sales events complete the company's plan for celebrating its 50th anniversary. "We wanted RA50 to be a way to say 'thank you' to our customers, communities and associates for their support over the past 50 years. Our 50th Anniversary Sales Events, which offer up to $100 in additional +UP Rewards, and is the perfect way to thank our most valuable customers."

Rite Aid launched RA50 on Sept. 12 with the first of 50 acts of wellness in 12 markets across the country. From holding free diabetes screenings for high-risk populations and providing cribs to new mothers to stocking school nurses offices or relief centers in disaster-stricken areas, Rite Aid partnered with local organizations to address each community's most pressing health and wellness needs. Rite Aid associates also volunteered nearly 10,000 hours of community service during this time in a wide variety of local activities.

Rite Aid Corporation (NYS: RAD) is one of the nation's leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

*+UP Rewards are not valid on tobacco, alcohol, gift cards, online purchases, lottery tickets, licenses, money orders, money transfers, prepaid cards, stamps, other mail services, dairy, items distributed by Moran Foods or Save A Lot Food Stores and items prohibited by law. Items paid for in whole or in part by state or federal healthcare programs also are excluded. Rewards may be used beginning at 6 a.m. local time the next day after issuance. Rewards will expire two weeks after the issuance date.

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Rite Aid Corporation
Ashley Flower, 717-975-5718
aflower@riteaid.com

KEYWORDS:   United States  North America  Pennsylvania

INDUSTRY KEYWORDS:

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