Suzuki
Each year, 24/7 Wall St. compiles a list of 10 brands that it predicts will disappear in the near-term. The list of those fated to vanish in 2011 proved to be fairly prescient. For example, 2010 nominees Blockbuster has bitten the dust, while Dollar Thrifty is on the road to oblivion and entertaining buyout offers from Avis and Hertz. And T-Mobile would have disappeared into the AT&T monolith, had it not been for antitrust issues.

Then again, 24/7 Wall St. also missed the mark last year on a few companies. Notably, Kia, Moody's, BP, and Zales appear to be doing better than expected.

This year's brands in danger of extinction include many that have stood the test of time for decades. But in a world where a venerable car make like Pontiac or a magazine like House & Garden can vanish, no brand is safe from the perils of competition, new inventions, rising costs or poor management.

To compile its list, 24/7 Wall St. looks at seven broad risk factors:

1. a rapid fall-off in sales and steep losses;
2. disclosures by the parent of the brand that it might go out of business;
3. rapidly rising costs that are extremely unlikely to be recouped through higher prices;
4. companies that are sold;
5. companies that go into bankruptcy;
6. companies that have lost the great majority of their customers; or
7. operations with rapidly withering market share.

Each of the 10 brands on the list suffer from one or more of these problems. Each of the 10 will be gone, based on our estimates, within 18 months.



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rollsoffs2

Al Gore father of the internet (his interpretation) strikes again with the money he earned based on Obamas failed green energy policies left office with 2MM now worth over 120MM betting on getting money from govt. projects
it will be the sorry lot of our young people whom wil pay the price of this gang of overspending the peoples legacy.

January 08 2013 at 10:47 AM Report abuse rate up rate down Reply
Enigma

I guess this article was a little late to the party concerning Al Gore's Current, since Al Jazeera just bought it for $500 mil. Guess they didn't research that one much.

January 04 2013 at 9:22 PM Report abuse rate up rate down Reply
bonnie mariani

More republicans should have voted no

January 02 2013 at 9:59 AM Report abuse rate up rate down Reply
Christina Halasz

Why on earth would the general public get fair warning on stocks if there wasn't some sinister motive in it? The good stuff can't be purchased unless you're already independently wealthy or you have access to insider tips. I think we ought to pass a moratorium on certain people manipulating the market by expressing favor or dislike for a given company or consumer product and let the market self-regulate. There's enough bad advise floating around! People ought to speak for themselves and quit hiding behind farm animals. I'm not interested in reading or hearing what Black Annis has to say while she gnaws on Jenna Jameson's glow-in-the-dark thong.

January 02 2013 at 12:24 AM Report abuse -1 rate up rate down Reply
manapua512k

Advancements and marketing—key to the success of any given product—especially when competing with the “big boy”. Then, there are those no-names/unknowns that are doing quite well—maybe remaining low profile yet essential is the key to success. I’ll take notice when the #1s’ go bust. Would comment on those President Obama blamers for everything, but it’s for another forum.

January 01 2013 at 2:27 PM Report abuse rate up rate down Reply
AMO11944

we are being flushed down the toilet--we the people voted these people in and we have to right to do what we want not them----we pay their salary-- and their raises --its our money and our right --

January 01 2013 at 1:26 PM Report abuse +1 rate up rate down Reply
bobgary

George Bush took the 290 billion surplus from Clinton, after 8 years he was in the hole by 780 billion, started 2 wars, gave tax breaks to the rich, is considered by many historians as the worst president ever, threw the keys to Obama and said good luck. Why is this Obama's fault? Read your history books!

January 01 2013 at 12:24 PM Report abuse -5 rate up rate down Reply
3 replies to bobgary's comment
Tom

You missed one...Republican!

January 01 2013 at 12:20 PM Report abuse -1 rate up rate down Reply
DixieWitch

Not surprised about Avon..that book is full of overly priced junk now...

January 01 2013 at 12:17 PM Report abuse +3 rate up rate down Reply
swtdreamluvr

IF you don't have a government job or a fast food job you will be out of work soon.thanks to obama welfare will be the way of life.

January 01 2013 at 11:32 AM Report abuse +3 rate up rate down Reply
1 reply to swtdreamluvr's comment
sulandherb

I can't wait. This working for a living stuff is for th birds. I'm sure our life style will improve on welfare :P

January 01 2013 at 11:53 AM Report abuse rate up rate down Reply